中国网民的内容品位与社会分层  

Content Grades and Social Stratification of Chinese Internet Users

作　　者：崔家勇 郭晶[2] CUI Jiayong;GUO Jing

机构地区：[1]中国传媒大学新闻学院 [2]河南大学新闻与传播学院

出　　处：《阅江学刊》2023年第3期160-171,175,共13页Yuejiang Academic Journal

摘　　要：在全球性的流行文化浪潮中,中国网民的内容消费结构如何构成?内容偏好反映出的文化品位是否与网民所处的社会分层有关?基于文化品位及文化杂食性视角,使用“网民社会意识调查”(N=2376)数据,根据网民对9类文字、视频及音乐内容的喜爱程度,运用潜在类别聚类分析法(LCA),识别了“关心时事者”“娱乐至死者”“文化不活跃者”和“雅俗同赏者”四类典型的文化品位群体,这与欧美学者发现的“文化杂食”现象存在一定的区别。此外,基于布尔迪厄的区分视角,文章使用无序多分类逻辑回归的方法分析了四类品位群体与其社会阶层的关联。在社会主义市场经济制度下,应发挥制度优势,对过度娱乐化及性别化的网络文化产业加以规制,并通过“文化扶贫”“文化扶智”的政策对低收入及低受教育水平的社会群体加以积极的文化引导。Based on the perspective of cultural tastes and cultural omnivorousness,we identified“those who care about current affairs”,“those who are interested in current affairs”and“those who are interested in entertainment”based on their preferences for nine types of text,video and music content.This is somewhat different from the“cultural omnivore”phenomenon found by European and American scholars.In addition,based on Bourdieu’s distinction,the article analyses the association between the four types of taste groups and their social class using a disorderly multicategorical logistic regression method.The researcher argues that under the socialist market economy system,institutional advantages should be brought into play to regulate the overly entertaining and gendered online cultural industry,and to provide positive cultural guidance to low-income and low-education groups through the policies of“cultural poverty alleviation”.

关 键 词：文化消费 品位 区分 文化杂食 

分 类 号：G206[文化科学—传播学] D669[政治法律—政治学]