基于非遗活化理念的罗泾十字挑花文创产品设计  

Design of Luojing Cross-stitch Cultural and Creative Products based on the Concept of Intangible Cultural Heritage Activation

作　　者：于媛媛 陆琰[1] YU Yuanyuan;LU Yan(Faculty of Art&Design,Shanghai Business School,Shanghai 201400,China)

机构地区：[1]上海商学院艺术设计学院,上海201400

出　　处：《西部皮革》2023年第11期87-89,共3页West Leather

基　　金：2022年国家级大学生创新创业项目“现代化发展中传统十字挑花的产品开发路径探析”(202212050079S);2023年度上海商学院校级教育教学改革研究项目“非遗传承创新语境下的《女装设计(2)》课程建设之探索”(SBS-2023-XJJG-07)。

摘　　要：随着社会主义市场经济的飞速发展,物质生活水平的极大提升,近年来不少非物质文化遗产逐渐突破地域限制,出现在大众视野,而非遗文创产品如今也逐渐成为了传承非物质文化遗产面向大众的有效表达方式。文章通过分析罗泾十字挑花的起源、针法和传承与发展现状等信息,探讨了罗泾十字挑花的文化价值与工艺特色。同时为满足人们对于文化产品日益增加的需求,将当代审美与罗泾当地文化特色相结合进行再设计,并将已有挑花纹样分解重构,追求在视觉上达到与新生代消费者群体的情感共鸣,从而实现对该项非遗文化的活化传承。With the rapid development of socialist market economy and the great improvement of material living standards,in recent years,many intangible cultural heritages have gradually broken through regional restrictions and appeared in the public eye.Non-legacy products have gradually become an effective way to convey intangible cultural heritages to the public.Based on the analysis of the origin,stitching,inheritance and development of the Luojing cross stitch,this paper discusses the cultural value and craft characteristics of the Luojing cross stitch.At the same time,contemporary aesthetic and Luojing local cultural characteristics is combined,and the existing cross-stitch patterns are decomposed and reconstructed in pursuit of visual emotional resonance with the new generation of consumers,so as to realize the revitalization and inheritance of this intangible cultural heritage.

关 键 词：非遗传承 活化 罗泾十字挑花 设计 文创产品 

分 类 号：J523.6[艺术—艺术设计]