观察学习理论下乡村旅游精英的成长过程研究  

Research on the Growth Process of Rural Tourism Elites under the Observational Learning Theory

作　　者：汤欣茹 谢冬明 刘传喜 Tang Xinru;Xie Dongming;Liu Chuanxi(Jiangxi Science and Technology Normal University,Nanchang 330038,P.R.China)

机构地区：[1]江西科技师范大学旅游学院,江西南昌330038

出　　处：《江西科技师范大学学报》2023年第2期75-81,共7页Journal of Jiangxi Science & Technology Normal University

基　　金：中华人民共和国文化和旅游部部级社科研究项目(编号:22DY24);江西省高校人文社会科学研究项目(编号:JJ19110);江西省社会科学规划智库重点项目(编号:17ZK27)。

摘　　要：乡村旅游精英能够促进当地旅游发展,同时也对培育新一代乡村旅游精英起到示范作用。以江西省婺源县严田村为案例,从班杜拉观察学习理论视角探讨乡村旅游精英产生过程中的特征。结果表明:乡村旅游精英的形成是一个观察学习过程,乡村非旅游从业者在发现旅游业能够带来利益时,开始对乡村旅游精英的行为进行注意和记忆,并在一定时机下参与旅游,复现乡村旅游精英的行为,角色初步转化为乡村旅游从业者,在得到正向反馈以后,强化内外部发展动机,长久持续从事旅游,最终成长为新一批乡村旅游精英,重新发挥示范作用,使得观察学习过程得以循环。rural tourism elites could promote the development of local tourism and serve as a model for cultivating new elites.This article selects Yantian Village,Wuyuan County,Jiangxi Province as a case to discuss the characteristics of rural tourism elites from the perspective of Bandura's observational learning theory.The results show that the formation of rural tourism elites is a process of observation and learning.As non-tourism practitioners,villagers begin to pay attention to and remember the behaviors of tourism elites when they discover that tourism can bring benefits some of them will participate in tourism to reproduce the behavior of tourism elites,and initially become tourism practitioners.After receiving positive feedback,they will strengthen internal and external development motivations,continue to engage in tourism for a long time,and eventually grow into a new group of rural tourism elite and play the role of models in the village,and the observation and learning process can repeat itself.

关 键 词：观察学习理论 乡村旅游 乡村旅游精英 行为角色 

分 类 号：F592[经济管理—旅游管理]