后疫情时代传统零售企业数字化转型路径研究  

Research on the Digital Transformation Path of Retail Enterprises in the Post-Pandemic Era

作　　者：伍玉华[1] WU Yu-hua(Zhejiang Dongfang Vocational and Technical College,32501l,Wenzhou,Zhejiang,China)

机构地区：[1]浙江东方职业技术学院,浙江温州325000

出　　处：《特区经济》2023年第4期93-96,共4页Special Zone Economy

基　　金：2021年浙江省温州市科技局软科学研究项目“基于新零售背景下的传统零售企业数字化转型研究”(R20210083)。

摘　　要：随着互联网的高速发展,数字化浪潮席卷全球。5G、大数据、云计算、物联网等信息技术的运用,使得消费行为日益个性化、移动化和社交化。面对消费行为的变化,传统零售企业固化的门店等客户的经营模式逐渐丧失竞争优势。在此背景下,本文阐述了零售企业数字化转型的现状,剖析了数字化转型的动因,论述了数字化转型的影响因素并提出了重塑管理模式、IT架构、业务架构等数字化转型的路径,以期为零售企业数字化转型提供有益参考。With the rapid development of the Internet,the digital wave swept the world.5g,big data,cloud computing,Internet of things and other information technologies make consumer behavior increasingly personalized,mobile and social.In the face of changes in consumer behavior,the business model of customers such as stores solidified by traditional retail enterprises has gradually lost its competitive advantage.In this context,this paper expounds the current situation of digital transformation of retail enterprises,analyzes the motivation of digital transformation,and puts forward the path of digital transformation such as reshaping management mode,it architecture and business architecture,in order to provide useful reference for digital transformation of retail enterprises.

关 键 词：数字经济 新零售 转型路径 

分 类 号：G645[文化科学—高等教育学]