我国体育产业与数字经济产业融合发展的水平测度  

The Level of Integration Measurement of Sports Industry and Digital Economy Industry

作　　者：潘磊[1] 方春妮[2] PAN Lei;FANG Chunni(Department of Finance and Trade,Hubei Academy of Social Sciences,Wuhan 430077,China;Physical Education Institute,Hubei University,Wuhan 430062,China)

机构地区：[1]湖北省社会科学院财贸所,武汉430077 [2]湖北大学体育学院,武汉430062

出　　处：《体育与科学》2023年第3期72-79,共8页Sports & Science

基　　金：国家社科基金一般项目“数字经济促进体育消费的机理、效应与路径研究”,项目号:22BTY030。

摘　　要：体育产业与数字经济产业的融合发展是新时代体育产业高质量发展的重要议题,本文利用2012、2018和2020年中国投入产出数据,从融合贡献度和融合互动度两个视角实证考察了体育产业与数字经济产业的融合发展水平及其演进。研究结果表明:体育产业与数字经济产业的直接融合度和综合融合度不高但呈现上升态势,其中体育用品销售业与数字经济产业融合度最高;数字要素驱动业是当前体育产业数字化转型升级的重要力量,数字技术应用业在体育制造业中的渗透作用有限,体育传媒与信息服务业引领了体育产业与数字经济产业的融合。据此,从宏观体制、中观产业、微观企业层面为深入理解数字经济时代的体育产业融合发展提出建议。The integrated development of sports industry and digital economy industry is an important issue for the high-quality development of sports industry in the new era,this paper empirically investigates the integration development level and evolution of sports industry and digital economy industry from the perspectives of integration contribution and interaction by using 2012,2018 and 2020 input-out data.The results show that,the direct integration degree and comprehensive integration degree of sports industry and digital economy industry are not high,but show an upward trend,in which the integration degree of sports sales industry and digital economy industry is the highest.Digital factor driven industry is an important force in the current digital transformation and upgrading of sports industry.Digital technology application industry has limited penetration in sports manufacturing industry.Sports media and information service industry lead the integration of sports industry and digital economy industry.Accordingly,some suggestions about integrated development of sports industry in the era of digital economy are put forward from the aspects of macro system,meso industry and micro enterprise.

关 键 词：体育产业 数字经济 融合测度 投入产出模型 

分 类 号：G80-05[文化科学—运动人体科学]