新时代文化强国形象战略研究  

Research on The Strategy of Culturally Advanced Image in the New Era

作　　者：刘艳房 王旭[2] LIU Yanfang;WANG Xu(School of Marxism,Hebei Normal University,Shijiazhuang,Hebei 050024;Discipline Inspection Commission,Hebei Medical University,Shijiazhuang,Hebei 050017,China)

机构地区：[1]河北师范大学马克思主义学院,河北石家庄050024 [2]河北医科大学纪委,河北石家庄050017

出　　处：《河北大学学报（哲学社会科学版）》2023年第3期1-9,共9页Journal of Hebei University(Philosophy and Social Science)

基　　金：国家社会科学基金一般项目“习近平总书记关于国家形象战略思想研究”(17BKS082);河北省社会科学基金项目“人类命运共同体视域下国际话语体系建构研究”(HB20MK009)。

摘　　要：国家文化形象是影响国家文化利益及国家整体利益的重要因素。新时代文化强国形象战略是中国国家形象战略的重要组成部分,其实施过程必须严格遵循坚持党的全面领导、坚持马克思主义在意识形态领域的指导地位以及以人民为中心的工作导向的本质要求,其价值理路在于紧紧围绕社会主义核心价值观,加强新时代文化强国形象的塑造和认同,激活优秀文化资源塑造形象之魂、入脑入心凝聚形象之力、培育时代新人夯实形象之本,其遵循的内在逻辑在于从文化自觉到文化自信再到文化自强,切实增强文化软实力。为实现塑造新时代中国特色社会主义文化强国形象的战略目标,就需要对内推进文化治理体系与治理能力现代化、对外讲好中国文化故事,做到内外联动、同向发力。The cultural image of a country is an important factor affecting national cultural interests and the overall interests of the country.The strategy of cultural power image in the new era is an important part of China􀆳s national image strategy,and its implementation process must strictly follow the essential requirements of adhering to the party􀆳s overall leadership,adhering to the guiding position of Marxism in the ideological field,and people-centered work orientation.Its development path lies in the shaping of culturally advanced image and the identification that strictly guided by the core socialist values,in activating the excellent cultural resources as the soul of this image,in the efforts of building consensus of the image among people,and in cultivating the new era talents as the foundation of the image.The internal logic it follows lies in effectively enhancing cultural soft power from cultural consciousness to cultural self-confidence to cultural self-improvement.In order to achieve the strategic goal of shaping the image of a socialist cultural power with Chinese characteristics in the new era,it is necessary to promote the modernization of the cultural governance system and governance capacity internally,tell Chinese cultural stories well externally,and achieve internal and external linkage and force in the same direction.

关 键 词：新时代 文化强国形象 战略 塑造 

分 类 号：G122[文化科学]