语言服务理念下的跨文化商务交际能力培养研究  

Research on the Cultivation of Cross-cultural Business Communication Ability under the Concept of Language Service

作　　者：黄弋桓[1] 黄兰堞 HUANG Yihuan;HUNAG Landie(School of Foreign Languages,Chongqing Jiaotong University,Chongqing 400074;School of Foreign Language and International Business,Guilin University of Aerospace Technology,Guilin Guangxi 541004)

机构地区：[1]重庆交通大学外国语学院,重庆400074 [2]桂林航天工业学院外语外贸学院,广西桂林541004

出　　处：《牡丹江大学学报》2023年第6期104-108,共5页Journal of Mudanjiang University

基　　金：中国高等教育学会外语教学研究分会“外语教育研究”课题“‘一带一路’背景下高校外语专业人才跨文化商务交际能力培养研究”(项目编号:21WYJYYB28);广西高等教育本科教学改革工程项目“‘一带一路’下广西商务英语本科专业人才跨文化商务交际能力培养研究”(项目编号:2019JGA336)。

摘　　要：随着“一带一路”共建的快速发展与近年来语言服务行业的兴起,具备跨界视野、跨界能力的语言服务人才成为时代需求。这一转变对高校外语专业教育提出了新的要求,培养“外语+专业”“外语+外语”的复合型和复语型语言人才成为高校人才培养的目标,是否具备跨文化商务交际能力成为语言服务人才的一大衡量标准。当前高校跨文化商务交际能力培养面临一些问题,在“一带一路”共建背景下,结合语言服务的理念,需要对高校跨文化商务交际能力培养加以改革和优化。With the rapid development of“the Belt and Road”construction and the rise of language service industry in recent years,language service talents with cross-border vision and cross-border ability have become the demand of the times.This change has put forward new requirements for foreign language majors in colleges and universities.Cultivating compound and multilingual language talents of“foreign language plus major”and“foreign language plus foreign language”has become the goal of talent training in colleges and universities,and whether they have cross-cultural business communication ability has become an important criterion for language service talents.At present,the cultivation of cross-cultural business communication ability in colleges and universities is facing some problems.Under the background of“the Belt and Road”construction,combined with the concept of language service,it is necessary to reform and optimize the cultivation of cross-cultural business communication ability in colleges and universities.

关 键 词：跨文化商务交际能力 语言服务 “一带一路” 人才培养 

分 类 号：G642[文化科学—高等教育学]