出行方式转移行为意向及影响因素分析  

Analysis of Travel Mode Shift Behavior Intention and Influencing Factors

作　　者：王静[1] 周晨静[2] WANG Jing;ZHOU Chenjing(College of Metropolitan Transportation,Beijing University of Technology,Beijing 100124,China;Beijing University of Civil Engineering and Architecture,Beijing 102616,China)

机构地区：[1]北京工业大学城市建设学部,北京100124 [2]北京建筑大学,北京102616

出　　处：《交通工程》2023年第3期89-96,106,共9页Journal of Transportation Engineering

摘　　要：为明确小汽车出行者向绿色出行方式转移的意向及影响因素,本研究选择了北京各行政区的部分居住区、就业区、商圈进行了调研.按照出行目的将出行分为通勤/通学和购物休闲2种类型,并基于问卷结果分析了小汽车出行者的出行意向及出行原因,然后,从个人经济社会属性、出行特征、出行态度与偏好3个方面选择了特征向量并建立了二元logit模型分别对小汽车通勤者和小汽车购物/休闲者进行出行方式转移的影响因素分析,结果表明:私家车自由灵活度、舒适度是出行者选择其出行的重要原因;其次,年龄、职业、私家车使用次数、出行时间、出行距离、对绿色出行的偏好和态度均会影响通勤者的出行方式选择,而对于购物/休闲出行,出行转移意愿影响因素较少,可能在于通勤/通学者对出行效率的要求较高,而购物/休闲者出行时间、出行距离等均为自主选择.本文研究结果能为实施引导小汽车出行者绿色出行方式转移提供决策依据.In order to clarify the intention of car travelers to shift to green travel mode and the influencing factors,some residential areas,employment areas and business districts in each administrative district of Beijing were selected for collecting data via questionnaire.This paper classifies trips into two types according to the purpose of travel:commuting/schooling and shopping and leisure.It first analyzes the travel intention and travel reasons of car travelers based on the questionnaire results.Then,the feature vectors are selected from three aspects:demographic attributes,travel characteristics,and attitudes and preferences;a binary logit model is established to analyze the influencing factors of travel mode shift for passenger car commuters and passenger car shoppers/leisure travelers,respectively.The results show that the freedom,flexibility and comfort are important reasons for travelers to choose their travel mode;secondly,age,occupation,number of times of using private cars,travel time,travel distance,preference and attitude towards green travel all influence commuters travel mode choice,while for shopping/leisure trips,travel transfer intention has fewer influencing factors.This is probably because commuters/scholars have higher requirements for travel efficiency,while shoppers/leisure travel time and travel distance are independent choices.The results of this paper can provide a decision-making basis for the implementation of guiding the green travel mode shift of passenger car travelers.

关 键 词：交通规划 出行行为 公共交通 出行方式转移 绿色交通 

分 类 号：U491[交通运输工程—交通运输规划与管理]