国际博览会会徽设计中的国家形象--以上海世博会、北京园艺博览会为例  

The National Image in the Emblem Design of the International Expo--Take the Shanghai World Expo and the Beijing Horticultural Expo,for Example

作　　者：崔琳炜 李仁伟 CUI Linwei;LI Renwei(School of Art,North University of China,Taiyuan 038507,China)

机构地区：[1]中北大学艺术学院,山西太原038507

出　　处：《鞋类工艺与设计》2023年第11期18-20,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2023年山西省回国留学人员科研资助项目课题《国家形象设计的视觉构建与集体认同研究》(课题编号:2022-15)。

摘　　要：随着我国国力的日益增长,我国经常性举办大型国际博览会活动。毫无疑问,国际博览会的视觉形象必将成为参会各国乃至全世界的关注热点。而会徽设计作为这些国际展会活动的主体视觉表达,直接影响到展会举办国“国家形象”的有效传播,同时也成为向世界展示其风采的重要途径。上海世博会和北京园艺博览会会徽设计在发布之后受到民众的广泛认可,并在全球范围内产生了积极影响。本文以上海世博会和北京园艺博览会会徽设计为研究对象,深入挖掘其背后所代表的文化符号,探讨其在具体设计构思与表现方面是如何体现“中国国家形象”的,并阐述其对国家形象构建的积极意义。With the increasing growth of China's national strength,the large-scale international exposition held by China is becoming more and more frequent.There is no doubt that the visual image of the international expo will also become the focus of attention of the participating countries and even the whole world.As the subject of the visual expression of these international exhibitions,the emblem design will directly affect the effective dissemination of the“national image”of the host country of the exhibition,and also become an important way to show its style to the world.After the release of the emblem design of the Shanghai World Expo and Beijing Horticultural Expo has been widely recognized by the public and has had a positive impact on the world.This paper takes the emblem design of Shanghai World Expo and Beijing Horticultural Expo as the research object,deeply excavates the cultural symbols behind it,discusses how it reflects the“China's national image”in terms of specific design conception and expression,and expounds its positive significance to the construction of national image.

关 键 词：国际展会会徽设计 国家形象 上海世博会 北京园艺博览会 

分 类 号：J524.4[艺术—艺术设计]