略论商业广告设计中的经济特征  

On the Economic Characteristics of Commercial Advertising Design

作　　者：戴雨泽 DAI Yuze(Harbin Normal University,Harbin 150000,China)

机构地区：[1]哈尔滨师范大学美术学院,黑龙江哈尔滨150000

出　　处：《鞋类工艺与设计》2023年第11期21-23,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：商业广告设计作为以盈利为目的的广告,无疑是设计经济特征的直接体现。广告是通过传播媒体所进行的,与商品、市场、消费观念、时尚趋势等相关的传播活动,从而为其所服务的广告主的产品或公司获得利润。优秀的广告可以给产品带来高附加值,从而提高产品的销量。所以,我们要对经济发展的趋势和特征进行准确、科学、客观的分析,让艺术设计变得更贴近经济发展,与市场大众的审美需求相一致,与新技术新趋势新市场的发展规划相一致,从而为社会经济的发展起到更大的推动作用。As a profit-oriented advertisement,commercial advertising design is undoubtedly a direct embodiment of the economic characteristics of design.Advertising is carried out through communication media,related to products,markets,consumer concepts,fashion trends,etc.,so as to obtain profits for the products or companies of the advertisers they serve.At the same time,excellent advertising can also bring high added value to the product,thereby increasing the sales of the product.Therefore,we must conduct accurate,scientific and objective analysis of the trend and characteristics of economic development,so that art and design become closer to the trend of economic development,consistent with the aesthetic needs of the market public,consistent with the development plan of new technologies,new trends and new markets,so as to play a greater role in promoting social and economic development.

关 键 词：艺术设计 高附加值 商业广告 

分 类 号：J50-05[艺术—艺术设计]