高校品牌形象设计在建设校园文化中的作用  

The Role of College Brand Image Design in the Construction of Campus Culture

作　　者：于越[1] YU Yue(Suzhou Art&Design Technology Institute,School of Costume Design,Suzhou 215000,China)

机构地区：[1]苏州工艺美术职业技术学院服装设计学院,江苏苏州215000

出　　处：《鞋类工艺与设计》2023年第11期45-47,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：在当前互联网快速发展的大背景之下高效地做好品牌推广,能够为学院的发展提供源动力。如果高校能够通过重新设计自身的品牌形象,那么就能够实现历史文化传承与品牌识别。通过视觉设计来展示各高校的文化素养以及历史传承内容,这样也能更好地体现新时期高校发展凝聚力。还需要注意的是当前品牌形象设计是高校发展的重要组成部分,为此如何对品牌设计打造就成为当前的高校发展重要话题之一。Under the background of the rapid development of the Internet,the efficient brand promotion can provide a source of power for the development of the college.If universities can redesign their own brand image,then they can realize historical and cultural inheritance and brand recognition.Through visual design to show the cultural literacy and historical inheritance content of colleges and universities,which can better reflect the development cohesion of colleges and universities in the new era.It should also be noted that the current brand image design is an important part of the development of universities,so how to build brand design has become one of the important topics in the development of universities.

关 键 词：视觉设计 高校品牌形象 校园文化 

分 类 号：J524[艺术—艺术设计]