小微企业的突破重围之路  

Ways to success of small and micro enterprises

作　　者：刘宇岑 

机构地区：[1]不详

出　　处：《一带一路报道（中英文）》2023年第3期84-87,共4页The Belt and Road Reports

摘　　要：2018年,时尚新星品牌Fashion Nova搜索量排名超过路易威登、古驰和范思哲,赢得了当年谷歌搜索量排名第一,这是该榜单前几名中唯一的大众时尚品牌。Fashion Nova的稳步发展离不开营销策略,从2013年开启线上店铺以来,Fashion Nova通过持续不断投入网红营销,逐步在互联网上受到追捧。Fashion Nova was the most Googled fashion company of 2018,beating out Louis Vuitton,Gucci,and Versace.It was the only mass fashion brand in the top few on the list.The marketing strategy is necessary for the steady development of Fashion Nova.Since it opened its first online store in 2013,the brand shot to fame on the Internet by continuously investing in online celebrity marketing.

关 键 词：小微企业 范思哲 突破重围 路易威登 营销策略 时尚品牌 网红营销 互联网 

分 类 号：F42[经济管理—产业经济]