新场景建构视角下黄河山西段神话传说资源的文旅开发与利用  

Cultural Tourism Development and Utilization of Myths and LegendsResources of the Shanxi Section of the Yellow River from the Perspectiveof New Scene Construction

作　　者：侯姝慧 魏艾婧 HOU Shuhui;WEI Aijing

机构地区：[1]山西大学

出　　处：《创意设计源》2023年第2期4-9,共6页Idea & Design

基　　金：2022年度山西省社科联项目“文旅深度融合语境下山西非遗资源数字化与消费新场景的建设方案”(项目编号:SSKLZXKT2022038);2022年度山西省文化和旅游厅项目“数字时代山西非遗资源保护理念与场景化应用路径研究”(项目编号:2022058019)阶段性研究成果。

摘　　要：黄河是中华民族的摇篮和华夏文明的重要发祥地,弘扬黄河文化是坚定文化自信的重要途径。在文旅深度融合的热潮下,如何挖掘黄河文化的时代价值,讲好黄河故事值得探究。黄河山西段神话传说资源丰富,并与自然景观、人文景观、区域民俗活动形成互文关系。数字时代,借助数字技术打造黄河山西段神话传说资源的新场景是构建文旅消费新体验、实现黄河文化新赋能的重要发力点。运用场景理论,设计神话传说资源数字地图,建设黄河驿站和主题庄园等文旅消费新场景,同步活化农耕文明所缔造的神话传说资源,是黄河文化在新时代实现创造性转化和创新性发展的重要路径。The Yellow River is the cradle of the Chinese nation and an important birthplace of Chinese civilization,and promoting the Yellow River culture is an important way to strengthen cultural confidence.Under the boom of deep cultural and tourism integration,it is worth exploring how to tap the value of the Yellow River culture of the times and tell the story of the Yellow River.Myths and legends are abundant in the Shanxi section of the Yellow River and form an intertextual relationship with the natural landscape,humanistic landscape,and regional folklore activities.In the digital age,digital technology to create new scenes of the myths and legends of the Shanxi section of the Yellow River is an important starting point to build a new experience for cultural tourism consumption and to realize the new empowerment of the Yellow River culture.Using scene theory,designing digital maps of mythological and legendary resources,building new scenes for cultural and tourism consumption such as the Yellow River stations and themed manors,and revitalizing the mythological and legendary resources created by the agricultural civilization in parallel,is an important path for the creative transformation and innovative development of the Yellow River culture in the new era.

关 键 词：文旅融合 黄河山西段 神话传说 新场景 

分 类 号：F592.7[经济管理—旅游管理] I207.7[经济管理—产业经济] G127[文学—中国文学]