“青鸟传书”假日共读:上海浦东图书馆暑期阅读推广服务的创新实践  

The Bluebird Bookcrossing Summer Reading Program:Shanghai Pudong Library Innovative Practice of Summer Reading Promotion Service

作　　者：张丽 卢娅[2] Zhang Li;Lu Ya(Library of Beijing Language and Culture University;Pudong Library)

机构地区：[1]北京语言大学图书馆,北京100083 [2]浦东图书馆,上海201204

出　　处：《图书馆杂志》2023年第5期82-88,103,共8页Library Journal

摘　　要：以上海浦东图书馆“青鸟传书”假日共读活动为例,探究公共图书馆暑期阅读推广服务创新。本文采取案例分析与比较分析的方法,对暑期阅读创新发展进行探索。阅读品牌的成功打造、阅读对象的正确认知和阅读目标的精准定位是活动的创新之处;“青鸟小队”“青鸟书袋”“成果展示”是活动开展必备的三大要素,围绕三大要素,“青鸟传书”假日共读活动推出多项创新举措,包括多元融合:激活阅读活力;主体能动:激发阅读潜能;任务导向:提升阅读效果。“青鸟传书”假日共读活动流程清晰,易于操作和复制推广,为公共图书馆开展暑期阅读推广提供了参考与借鉴,是现阶段我国公共图书馆暑期阅读推广服务的创新实践代表。This paper explores the innovation of summer reading program of public library by taking the holiday reading activity of Pudong Library“The Bluebird Bookcrossing Summer Reading Program”as an example.The successful creation of the reading brand,the correct cognition of the reading object and the accurate positioning of the reading goal are the three innovations of the program,whereas the“Bluebird Team”,“Bluebird Book Bag”and“Achievement Display”are the three essential elements of it.The Bluebird Bookcrossing Summer Reading Program has launched a number of innovative measures by focusing the three elements,namely,multi-dimensional integration to activate reading vitality,subjective initiatives to stimulate reading potentials,and task orientation to improve reading effect.The Bluebird Bookcrossing Summer Reading Program process is easy to operate,be duplicated and promoted,which provides a reference for other public libraries in terms of summer reading promotion.It is the representative of innovative practice of summer reading promotion of public libraries in China at this stage.

关 键 词：青鸟传书 暑期阅读 阅读推广 浦东图书馆 

分 类 号：G252.17[文化科学—图书馆学]