市场竞争、市场化进程对旅游产业绿色创新效率的影响  

The impact of market competition and marketization process on the efficiency of green innovation in the tourism industry

作　　者：苏振[1,2,3] 张熙菁 宋凯锋 Tanaporn Khotphat SU Zhen;ZHANG Xi-jing;SONG Kai-feng;Tanaporn Khotphat(School of Business,Guangxi University,Nanning 530004,China;Key Laboratory of Interdisciplinary Science of Statistics and Management(Guangxi University),Education Department of Guangxi,Nanning 530004,China;Guangxi Development Strategy Institute,Nanning 530004,China;Airline Business Program,School of Tourism and Hospitality Management,Suan Dusit University,Bangkok 10300,Thailand)

机构地区：[1]广西大学工商管理学院,广西南宁530004 [2]广西高校统计与管理交叉科学重点实验室,广西南宁530004 [3]广西发展战略研究院,广西南宁530004 [4]泰国川登喜大学旅游管理学院,泰国曼谷10300

出　　处：《资源开发与市场》2023年第6期739-746,共8页Resource Development & Market

基　　金：国家自然科学基金项目(编号:72262002、71764003);国家社会科学基金项目(编号:21BJY193);广西哲学社会科学规划研究课题项目(编号:22BGL007);广西高校人文社会科学重点研究基地基金资助。

摘　　要：采用超效率SBM模型测算2004—2017年中国30个省份的旅游产业绿色创新效率水平,构建固定效应模型探究市场竞争、市场化对旅游产业绿色创新效率的影响,运用面板工具变量法处理内生性偏误,并且分析东、中、西部区域异质性。结果发现:①研究期内,全国旅游产业绿色创新效率呈现出波动上升态势,且效率按照东—西—中部地区的顺序递减。②市场竞争显著负向影响绿色创新效率,市场化显著正向影响旅游产业绿色创新效率。③市场化在市场竞争和旅游产业绿色创新效率之间具有调节作用,市场化水平越高,市场竞争对绿色创新效率的负向影响就越强。④市场竞争对旅游产业绿色创新效率的负向影响在东、中、西部并不存在显著异质性,市场化在中部地区不具有调节效应。This paper used the super-efficient SBM model to measure the green innovation efficiency of tourism industry in 30 provinces of China from 2004 to 2017.This paper constructed fixed effect models to explore the effects of market competition and marketization on the green innovation efficiency of tourism industry.This paper used the panel instrumental variable method to deal with endogeneity bias,and to analyze the regional heterogeneity among east,central and west.The results showed that:①During the study period,the green innovation efficiency of tourism industry showed a fluctuating upward trend,and the efficiency decreases in the order of east-west-central region.②Market competition significantly affected green innovation efficiency negatively,and marketization significantly affected green innovation efficiency of tourism industry positively.③Marketization had a moderating effect between market competition and green innovation efficiency of tourism industry.The level of marketization was higher,the negative effect of market competition on green innovation efficiency was stronger.④The negative effect of market competition on green innovation efficiency of tourism industry had no significant heterogeneity in east,central and west,and marketization did not have moderating effect in central region.

关 键 词：市场竞争 市场化进程 绿色创新效率 旅游 超效率SBM模型 

分 类 号：F590.3[经济管理—旅游管理]