互联网技术对中国文化产品出口的影响  

Impact of Internet Development on China's Cultural Product Export

作　　者：寇凌云 冯帆[2] Kou Lingyun;Feng Fan

机构地区：[1]中国(江苏)自由贸易区研究院 [2]南京大学经济学院

出　　处：《文化产业研究》2022年第3期230-247,共18页Cultural Industry Research

摘　　要：互联网作为一种新的经济力量,在社会经济活动中担任着重要角色。随着互联网技术的兴起,联合发展互联网技术和贸易活动成为经济增长的新亮点。本文以中国文化产品出口为研究对象,从供给端和需求端分别阐述了互联网技术对文化产品贸易的影响途径和作用机制。基于引力模型,选用2007—2020年间中国与44个国家或地区的面板数据,通过实证回归分析了贸易伙伴国与中国各自的互联网技术发展程度对中国文化产品出口的影响。研究结果显示,贸易伙伴国的互联网技术对中国整体的文化贸易和大部分种类的文化产品的出口均有显著的积极影响,但中国的互联网技术对文化产品的出口影响并不显著。细分了文化产品的种类后,中国的互联网技术的正向影响集中表现在“表演和庆祝活动类”“音像与交互媒体类”这两类文化产品的出口上。The internet,as an emerging economic assistance,plays an important role in social economic activities.With the rise of internet technology,the joint development of the internet and trade has become a new highlight of economic growth.Focusing on the export of China’s cultural products,this thesis expounds the influence and mechanism of the internet on the trade of cultural products from the supply and the demand respectively.Based on the gravity model,the panel data of China and 44 countries or regions from 2007 to 2020 are selected to make an empirical regression analysis of the impact of the internet development of trade partners and China on China’s cultural products export.The results show that the internet usage of trade partners has a significant positive impact on the export of both China's overall cultural products and most categories,while the impact of China's internet technology on the export of cultural products is nonsignificant.After subdividing the types of cultural products,the positive impact of China's internet technology is mainly reflected in the export of two types of cultural products,that is,“performance and celebration activities”and“audiovideo and interactive media”.

关 键 词：文化产品出口 互联网发展 引力模型 

分 类 号：G124[文化科学] TP393.09[自动化与计算机技术—计算机应用技术]