宜兴市龙背山森林公园旅游形象感知研究  

A Study on Tourism Image Perception of Yixing Longbei Mountain Forest Park

作　　者：董煜敏 刘俊(指导) DONG Yu-min(School of Economics and Management,Nanjing Forestry University,Nanjing 210037,Jiangsu)

机构地区：[1]南京林业大学经济管理学院,南京210037 [2]不详

出　　处：《中国林业经济》2023年第3期103-109,共7页China Forestry Economics

基　　金：2022年江苏省高等学校大学生创新创业训练计划项目(2022NFUSPITP0145)。

摘　　要：选取宜兴市龙背山森林公园作为研究范本,在大众点评、携程等网站搜集有效评价和网络游记,从而进行旅游目的地的形象感知分析研究。结果表明:龙背山森林公园形象感知整体以积极情感为主,其中旅游景观和旅游交通游客满意度较高,而服务水平和景区设施方面有一定提升空间,景区需要制定相应的策略,提高治理水平,促成景区高质量的低碳绿色发展。A good image of a scenic spot is the core element for the long-term development of a tourist destination.In this paper,Longbei Mountain Forest Park in Yixing City was selected as a model for the study,and effective textual evaluations and online travelogues were collected from websites such as Public Review and Ctrip,and Rost Content Mining software was used to analyze the image perception of tourist destinations.The results show that Longbei Mountain Forest Park as a whole is dominated by positive emotions,among which tourist satisfaction with tourist landscape and tourist transportation is high,while there is some room for improvement in terms of service level and scenic facilities,and the scenic area needs to develop corresponding strategies to improve the level of governance and contribute to the high-quality low-carbon green development of the scenic area.

关 键 词：龙背山森林公园 网络文本 旅游形象 体验感知 

分 类 号：F592.7[经济管理—旅游管理]