浅析书法字体在现代产品包装中的运用  

The Application of Calligraphy Fonts in Modern Product Packaging

作　　者：王上[1] WANG Shang(Sichuan Vocational College of Arts,Chengdu 611131,China)

机构地区：[1]四川艺术职业学院,四川成都611131

出　　处：《绿色包装》2023年第5期169-172,共4页Green Packaging

摘　　要：书法是我国文明的象征,有着特定的历史性意义,是中国民族文学宝库中富有时代性的重要艺术,有着一定的审美性和实用价值,受到了许多人的喜爱和追捧。在现代包装中,若能把书法艺术充分的应用其中,就能很好展现出产品的面貌,散发出更大的吸引力,获得人们的喜爱,并对产品有着很大的影响。怎样使书法字体在现代产品包装中的运用中具有一定创新性并且不丢失书法字体本身的韵味,且具有一定的欣赏性,这是现代书法字体在产品包装中运用的关键。Calligraphy is a symbol of Chinese civilization,has a specific historical significance,is an important art of the times in the treasure house of Chinese national literature,has considerable aesthetic and practical value,has been loved and sought after by many people.In modern packaging,if the art of calligraphy can be fully applied,it will be able to show the appearance of the product,emit a greater appeal,get people’s love,and have a great impact on the product.How to make the use of calligraphy font in modern product packaging has a certain innovation and does not lose the charm of calligraphy font itself,and has a certain appreciation,which is the key to the use of modern calligraphy font in product packaging.

关 键 词：书法字体 现代产品 包装 运用 

分 类 号：TB482[一般工业技术—包装工程]