国际传播视域下中国话语与中国叙事体系构建——以新闻驯化与新闻反驯化关系为中心的考察  

The Construction of Chinese Discourse and Chinese Narrative System from the Perspective of International Communication——An Investigation based on the Relationship between News Domestication and News Anti-domestication

作　　者：沈正赋 SHEN Zheng-fu(School of Journalism and Communication,Anhui Normal University,Wuhu Anhui 241002,China)

机构地区：[1]安徽师范大学新闻与传播学院,安徽芜湖241002

出　　处：《内蒙古社会科学》2023年第3期27-36,共10页Inner Mongolia Social Sciences

摘　　要：在国际传播策略性叙事中,如果把与“新闻驯化”相一致的传播本土化和与“新闻反驯化”相一致的新闻全球化这一对表面上的矛盾纳入“球土化”的理论视域进行考察,则是可以调和与协商解决的,进而还可以为国际传播中加快构建中国话语和中国叙事体系提供中国的世界观和可资借鉴的传播方法论。在“球土化”视域下建构融通中外的中国话语与中国叙事体系,对于中国的主流媒体来说既是风险挑战也是时代机遇。坚守国家宏大叙事的立场,坚持新闻专业主义的原则,把中国的国际传播工作与国家形象建构勾连起来,是新时代中国新型主流媒体建设与发展的观测点、发力点和动力所在。In the strategic narrative of international communication,if the apparent contradiction between the localization of communication which is consistent with news domestication and the globalization of news which is consistent with news anti-domestication is brought into the theoretical perspective of glocalization,then it can be settled through mediation and consultation,furthermore,it can also provide China's world outlook and referential communication methodology for accelerating the construction of Chinese discourse and Chinese narrative system in international communication.It is both a challenge and an opportunity for China's mainstream media to construct a Chinese discourse and Chinese narrative system that integrates China and foreign countries from the perspective of glocalization.Adhering to the position of national grand narrative,adhering to the principle of journalistic professionalism,and linking China's international communication work with the construction of China's national image are the observation points,sticking points and driving forces for the construction and development of China's new mainstream media in the new era.

关 键 词：国际传播 中国话语 中国叙事体系 新闻驯化 球土化 

分 类 号：G206[文化科学—传播学]