Web数据挖掘技术在电子商务领域中的应用  

Application of Web Data Mining Technology in the Field of E-Commerce

作　　者：罗旋碧 

机构地区：[1]梧州市机电技工学校,广西梧州543002

出　　处：《大众科技》2023年第4期17-20,共4页Popular Science & Technology

摘　　要：随着现代科技的不断发展,电子商务作为一种新兴的信息化商业模式,借助互联网的发展迅速占据商业贸易市场上的重要份额。Web数据挖掘技术是一种基于数字化技术,对网络中流传的海量信息进行自动采集、整理、价值发掘的技术。文章从理论阐释入手,先对电子商务的定义、Web数据挖掘技术的定义给予了解析,进而对电子商务系统中该技术的应用模式进行了说明,最后对这一技术在电子商务中应用的作用和意义实施了微观层面的探讨,以期为Web数据挖掘技术更好地在电子商务领域得到应用,实现技术价值的充分发挥提供参考。With the continuous development of modern technology,e-commerce,as a new information based business model,rapidly occupies an important share in the commercial trade market with the development of the Internet.Web data mining technology is a technology based on digital technology that automatically collects,organizes,and explores the value of massive amounts of information circulating in the network.Starting with theoretical explanation,this article first analyzes the definition of e-commerce and Web data mining technology,then explains the application mode of this technology in e-commerce systems.Finally,it explores the role and significance of this technology in e-commerce at a micro level,in order to provide reference for better application of web data mining technology in the field of e-commerce and fully realize its technical value.

关 键 词：WEB数据挖掘 电子商务 应用 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论]