3D虚拟试装间的技术与商业价值分析  

Analysis on the Technology and Commercial Value of 3D Virtual Fitting Room

作　　者：孙俊虹 崔女婷 薛欣竹 文荣 李奕秀梅 何亮[1] SUN Junhong;CUI Ting;XUE Xinzhu;WEN Rong;LI Yixiumei;HE Liang(Chongqing Normal University,Chongqing 400000,China)

机构地区：[1]重庆师范大学,重庆400000

出　　处：《玩具世界》2023年第2期131-133,共3页Toys World

基　　金：重庆市大学生创新创业训练计划项目“明镜--首创3D虚拟试衣间”(S202210637070)资助课题。

摘　　要：当前,网购逐渐发展成为人们日常生活中的一种重要购物形式,人们在网络平台上购买衣服经济实惠且方便快捷,但也存一定的不足,即无法通过试穿来确定衣服是否适合自己,尤其对衣服适配性要求高、追求试穿体验感的女性消费者来说更是如此.3D虚拟试装间的产生有效解决了这一难题.所谓虚拟试装即通过与电商平台、电商商家合作,运用3D技术为每一位网购顾客打造独属于自己的虚拟试装间,顾客可以通过调整3D模型虚拟试装体验.该研究主要从市场、技术、可行性三大维度展开,旨在探讨3D虚拟试装间市场发展价值.At present,online shopping has gradually developed into an important form of shopping in people's daily life.People buy clothes on online platforms economically and conveniently,but there are also some shortcomings,that is,it is impossible to determine whether the clothes are suitable for themselves through fitting,especially for female consumers who have high requirements for clothing suitability and pursue a sense of fitting experience.The emergence of 3D virtual fitting room effectively solves this problem.The so-called virtual fitting is to use 3D technology to create a unique virtual fitting room for each online shopping customer through cooperation with e-commerce platforms and e-commerce merchants.Customers can adjust the 3D model for virtual fitting experience.The research is mainly carried out from three dimensions of market,technology and feasibility,aiming to explore the market development value of the 3D virtual fitting room.

关 键 词：3D虚拟试装间 虚拟试装 网络购物 

分 类 号：TS942.8[轻工技术与工程—服装设计与工程]