品牌数字化、国际传播与公益传播--“面向未来的全球广告发展”国际研讨会专题论坛综述  

Brand Digitalization,International Communication,and Public Service Communication:A Review of the Symposium on Future-Oriented International Advertising Development

作　　者：曲韵[1] Qu Yun

机构地区：[1]北京大学新闻与传播学院

出　　处：《现代广告》2023年第10期20-27,共8页Modern Advertising

摘　　要：“面向未来的全球广告发展”国际研讨会于2023年5月3日在北京大学召开,11位来自学界和业界的专家在5月3日下午,围绕“品牌数字化、国际传播与公益传播”开展了专题论坛研讨。以多元视角对数字社会建设中的一系列命题进行了回应,其中既有高屋建瓴的宏观思考,也有基于实践经验的总结反思,还有对未来市场趋势的洞察及对品牌数字化的策略建议。The international seminar titled"Future-oriented Global Advertising Development"took place at Peking University on May 3,2023.A special parallel forum on"Brand Digitization,International Communication,and Public Welfare Communication"was held in the afternoon.The forum was featured by the participation of eleven experts representing both academia and industry.A wide range of propositions concerning digital society was addressed.Speeches encompassed sparkling insights from diverse perspectives,including macro-level deliberations,practical reflections and strategic recommendations.

关 键 词：品牌数字化 国际传播 公益传播 

分 类 号：F42[经济管理—产业经济]