中国奥运冠军群体官方形象的历时建构——基于1984-2022年《人民日报》相关报道分析  

Construction of Chinese Olympic Champion Group Official Image: Based on People’s Daily Report from 1984 to 2022

作　　者：吴文婷[1,2] 邹德新 WU Wenting;ZOU Dexin(Development Planning Office,Nanjing Sports Institute,Nanjing Jiangsu,210014;Jiangsu Sports Strong Province Construction Research Base,Nanjing Jiangsu,210014)

机构地区：[1]南京体育学院发展规划处,江苏南京210014 [2]江苏体育强省建设研究基地,江苏南京210014

出　　处：《湖北体育科技》2023年第5期377-381,416,共6页Hubei Sports Science

基　　金：2022年度江苏省教育科学规划课题高校青年专项(C/2022/01/58);江苏体育强省建设研究基地项目。

摘　　要：中国奥运冠军在世界舞台上为国争光,生动诠释中华体育精神,对社会公众尤其是青年群体产生无穷的榜样力量。从建构主义视角,运用框架理论分析《人民日报》从1984—2022年发布的中国奥运冠军156篇相关报道,归纳建构了中国奥运冠军群体官方形象的3个维度媒介框架,即主题框架、文本框架和语言框架。提炼出其建构的中国奥运冠军群体官方形象的5个特征,包括为国争光的英雄主体形象、赛事和训练场域中中华体育精神的践行者、文化和社会场域中体育文化的传播者、教育场域中体育事业的传承者和生活场域中健康生活的追求者,形成了中国奥运冠军形象的建构模式。Chinese Olympic champions win glory for the country on the world stage,vividly interpret the Chinese sports spirit,and set an infinite example to the public,especially the young people.From the perspective of constructivism,the framework theory is used to analyze 156 related reports of Chinese Olympic champions released by People’s Daily from 1984 to 2022,summarize and construct the three dimensional media framework of the official image of Chinese Olympic champions,namely theme framework,text framework and language framework.Extracted the construction of the Chinese Olympic champion group official image of five characteristics,including the hero subject image,the Chinese sports spirit practitioner in the events and training field,the disseminator of sports culture in the cultural and social field,the sports inheritor in the educational field and the healthy life suitor in the life field and formed the construction of the Chinese Olympic champion image mode.

关 键 词：奥运冠军 体育文化 中华体育精神 

分 类 号：G804[文化科学—运动人体科学]