中国城镇居民消费结构与体育产业结构协调度研究  

Research on the Coordination between the Consumption Structure of Urban Residents and Sports Industry Structure in China

作　　者：蔡朋龙 高富贵 王家宏[3] CAI Penglong;GAO Fugui;WANG Jiahong(Department of Physical Education,Renmin University of China,Beijing 100872,China;Sports Industry Research Institute,Renmin University of China(Zhengding),Zhengding,Hebei 058000,China;Dongwu Sports Think-tank,Soochow University,Suzhou,Jiangsu 215021,China)

机构地区：[1]中国人民大学体育部,北京100872 [2]中国人民大学体育产业研究院(正定),河北正定050800 [3]苏州大学东吴体育智库,江苏苏州215021

出　　处：《首都体育学院学报》2023年第3期295-306,共12页Journal of Capital University of Physical Education and Sports

基　　金：国家社会科学基金重大项目(22&ZD335);中央高校基本科研业务费专项资金资助项目(22XNF041)。

摘　　要：居民消费结构与体育产业结构的协调是我国体育产业构建双循环格局、深化供给侧结构性改革的关键着力点。运用和谐理论,通过协调度的分析方法,对我国城镇居民消费结构与体育产业结构协调度进行实证分析。研究表明:我国城镇居民消费结构与体育产业结构总体上存在一种动态协调关系;我国城镇居民消费结构中各类消费支出同体育产业内部3个细分产业之间的相互作用呈增强态势,但是未形成长期均衡协调关系;我国城镇居民消费结构中的各类消费支出与体育产业内部3个细分产业存在最优均衡协调比例;我国城镇居民消费结构与体育产业结构的协调度在2006—2020年整体走势呈波动性下降趋势,其中:在2013—2016年处于基本协调状态,协调度在2016—2020年持续下降,其余年份均处于协调状态。协调度在2016—2020年持续下降,说明需要向纵深推进体育产业供给侧结构性改革,提高体育产品及服务的供给能力,以适应居民消费结构升级。据此提出我国体育产业结构优化策略:1)以体育服务消费为突破口,推动体育服务提质升级;2)以体育消费新平台和新场景为载体,推动体育场地及设施转型发展;3)以智能体育用品制造、体育产品与服务数字化消费为抓手,推动体育用品制造业转型升级。The coordination of residents’consumption structure and sports industry structure is the key point to realize the“double cycle”pattern and deepen the supply-side structural reform.Using the harmony theory and the analysis method of harmony degree,this paper makes an empirical study on the coordination of urban residents’consumption structure and sports industrial structure.The research shows that there is a dynamic coordination relationship between the consumption structure of urban residents and the sports industry structure in China as a whole;the interaction between the consumption structure of urban residents and the three subdivided industries within the sports industry shows a strengthening trend,but no long-term balanced coordination relationship has been formed;there is an optimal balanced coordination ratio between the consumption structure of urban residents and the three subdivided industries within the sports industry;the overall trend of the coordination between the consumption structure of urban residents and the sports industry structure in China shows a trend of fluctuant decline from 2006 to 2020,with only the consumption structure of urban residents and the sports industry structure in the basic coordination from 2013 to 2016,and the coordination status in the remaining years remaining;the coordination between the sports industry structure and the consumption structure of residents in China continues to decline from 2016 to 2020,and it is necessary to deeply promote the supply-side structural reform of the sports industry to improve the supply capacity of sports products and services to adapt to the upgrading of the consumption structure of residents.Accordingly,the strategy of optimizing the structure of sports industry is to promote the upgrading of sports service with the breakthrough of sports service consumption,promote the transformation of sports venues and facilities with the new platform and new scene of sports consumption as the carrier,and continuously promote the transformati

关 键 词：中国 居民消费结构 体育产业结构 居民消费支出 协调关系 协调度 实证分析 

分 类 号：G80-082[文化科学—运动人体科学]