体育参与涓滴效应:冬奥体育名人与大学生冰雪运动意愿的形成机制  

The Trickle-down Effect of Sports Participation:The Formation Mechanism of Winter Olympic Sports Celebrities and College Students’Intentions to Play Ice Sports

作　　者：贺凤凯 王文龙 张佑印 HE Fengkai;WANG Wenlong;ZHANG Youyin(Sports institutes,Central China Normal University,Wuhan,Hubei 430079,China;Sports institutes,Northeast Normal University,Changchun,Jilin 130024,China;School of Sport,Leisure and Tourism,Beijing Sports University,Beijing 100084,China)

机构地区：[1]华中师范大学体育学院,湖北武汉430079 [2]东北师范大学体育学院,吉林长春130024 [3]北京体育大学体育休闲与旅游学院,北京100084

出　　处：《首都体育学院学报》2023年第3期326-335,共10页Journal of Capital University of Physical Education and Sports

基　　金：中央高校基本科研业务费专项资金资助课题(2021TD009)。

摘　　要：冰雪运动参与作为北京冬奥遗产的重要组成部分,巩固拓展其发展成果是建设体育强国和健康中国的客观要求。目的:综合社会影响理论与信源模型,以认同与内化机制为中介变量,探究冬奥体育名人对当代大学生冰雪运动意愿的影响机制。方法:借鉴国内外成熟量表,对1226名大学生进行问卷调查,并运用AMOS26.0与MPLUS8.3等统计学软件对数据进行分析。结果:体育名人通过认同与内化机制强化了大学生的冰雪运动意愿;吸引力正向影响认同机制,可信度对认同和内化机制均具有正向影响;认同机制在正向影响冰雪运动意愿的同时,也在吸引力和可信度对冰雪运动意愿的影响中起中介作用;内化机制不仅正向影响认同机制和冰雪运动意愿,还在可信度对冰雪运动意愿的影响间起中介作用。结论:体育名人通过认同与内化机制强化了大学生的冰雪运动意愿,该结果从意愿层面进一步证实了北京冬奥会体育参与涓滴效应的客观存在;体育名人的信源特质是体育参与涓滴效应得以形成的重要因素,个体心理机制的改变在此间发挥了重要的中介作用;体育参与涓滴效应并非体育赛事直接发挥作用的简单过程,而是产生于参赛体育名人与观赛大众心理碰撞的互动之中。The participation of ice and snow sports is an important part of the legacy of Beijing Winter Olympics.Consolidating and expanding the achievements of ice and snow sports is an objective requirement for building a strong sports country and a healthy China.Objective:To explore the influence mechanism of Winter Olympic sports celebrities on the willingness of contemporary college students to participate in ice and snow sports by integrating social influence theory and information source model,and using identification and internalization mechanism as mediating variables.Methods:A total of 1226 college students were surveyed by using mature scale at home and abroad,and the data were analyzed by using statistical software such as AMOS26.0 and MPLUS8.3.Results:Sports celebrities strengthened college students'willingness to do snow and ice sports through the mechanism of identification and internalization.Attractiveness positively affected the identity mechanism,and credibility positively affected both the identity and internalization mechanism.The identity mechanism not only positively affected the willingness to exercise,but also mediated the influence of attraction and credibility on the willingness to exercise.The internalization mechanism not only positively affected the identity mechanism and ice and snow sports intention,but also mediated the influence of credibility on ice and snow sports intention.Conclusion:Sports celebrities strengthen college students’willingness to participate in snow and ice sports through the mechanism of identity and internalization,which further confirms the objective existence of the trickle-down effect of sports participation in Beijing Winter Olympic Games from the level of intention.The information source characteristics of sports celebrities are an important factor for the formation of the trickle-down effect of sports participation,and the change of individual psychological mechanism plays an important mediating role in this process.The trickle-down effect of sports participatio

关 键 词：体育参与 涓滴效应 体育名人 冰雪运动意愿 

分 类 号：G86[文化科学—体育训练]