“鸟瞰式”都市影像的视觉文化分析  

"Bird's-Eye"Urban Image:A Visual Culture Analysis

作　　者：秦红雨[1] QIN Hong-yu(School of Journalism and Media,Southwest University,Chongqing 400715,China)

机构地区：[1]西南大学新闻传媒学院,重庆400715

出　　处：《编辑之友》2023年第6期58-63,共6页Editorial Friend

基　　金：国家社会科学基金项目“乡村媒介文化再生产研究”(18XW076)。

摘　　要：伴随着媒介技术的发展,出现了一系列“鸟瞰式”的都市媒介景观,这些景观表现为组织化的都市形象宣传片、娱乐化的都市影视意象、平台化的位置景观、个性化的无人机拍摄的短视频,其在视觉思维、视觉内容、视觉角度方面有着独有的特征,蕴含着认识都市空间和当今视觉文化生产的别样价值,成为独有的“鸟瞰式”美学。With the development of media technology,a series of"bird's-eye"view urban spectacles have emerged.These spectacles are represented by organized urban image publicity films,entertaining urban film and television images as well as platform location landscape and private short-term frequency of UAV shooting.They have unique characteristics in visual location,visual content,visual image and visual angle,which contains different values for understanding urban space and today's visual culture production,and has become a unique"bird's-eye"aesthetics.

关 键 词：“鸟瞰式”观看 都市 媒介景观 视觉文化 

分 类 号：G206[文化科学—传播学]