服务业标准化、品牌化现状评估分析与促进政策研究  

Research on the Evaluation,Analysis and Promotion Policies for Standardization and Branding of Service Industry

作　　者：吴薇 WU Wei(Taizhou Institute of Standardization)

机构地区：[1]泰州市标准化院

出　　处：《中国标准化》2023年第10期72-79,共8页China Standardization

基　　金：中国标准化协会科研课题“标准化在医药健康产业贸易中的实践研究”(项目编号:FMBZH-2218)研究成果。

摘　　要：近年来,我国服务业在标准化、品牌化方面做了很多有益的探索,服务业标准化、品牌化范围不断拓宽、体系不断健全、要素不断优化,推动了我国服务业规模的不断壮大,服务业在经济社会发展中的地位和作用日益提升,有力推动产业转型和消费升级。标准、品牌作为企业、行业、地区乃至国家竞争力的综合体现和战略性资源,已成为国内外经济发展的重要经验和基本共识。以打造服务业标准化、品牌化为重点,不断优化服务业结构,健全服务业发展要素,对构建现代服务业新体系,增强服务经济发展新动能,实现经济保持中高速增长、迈向中高端水平具有重要意义。In recent years,the service industry in China has made a lot of useful exploration in standardization and branding,therefore the scope of standardization and branding of the service industry is constantly widening,the system is constantly improving,and the factors are constantly optimizing.This has promoted the continuous expansion of the scale of the service industry,and the position and role of the service industry in economic and social development is gradually increasing,which effectively pushes the industrial transformation and consumption upgrading.As the comprehensive embodiment and strategic resources of the competitiveness of enterprises,industries,regions and even countries,standards and brands have become the important experience and basic consensus of economic development at home and abroad.Improving the structure of the service sector and improving the factors for its development,with a focus on standardization and branding,are of great significance to building a new system for the modern service sector,strengthening new drivers for the development of the service economy,and achieving a medium-high growth rate and a medium-to-high level ofeconomicgrowth.

关 键 词：服务业 标准化 品牌化 

分 类 号：F719[经济管理—产业经济] F273.2F203