基于故事模型的“数据+故事”融合转化机制  

“Data+Story”Fusion Transformation Mechanism Based on Story Model

作　　者：张晨 孙智中 靳庆文 Zhang Chen;Sun Zhizhong;Jin Qingwen(School of Information Resource Management,Renmin University of China,Beijing 100872,China)

机构地区：[1]中国人民大学信息资源管理学院,北京100872

出　　处：《现代情报》2023年第7期23-34,共12页Journal of Modern Information

基　　金：国家自然科学基金项目“预测性分析结果的数据故事化描述方法及关键技术”(项目编号:72074214);中国人民大学2021年度拔尖创新人才培育资助计划成果。

摘　　要：[目的/意义]数据故事建模是数据故事化过程的关键环节,在调研并分析故事模型的基础上,探索数据如何融入故事并转化得到数据故事,对于完善数据故事化的理论体系具有重要意义。[方法/过程]本研究首先梳理现有的数据故事化模型,识别出其中存在的关键问题及迫切需求,接着对具有代表性的传统故事模型展开调研,同时讨论了传统故事模型在数据故事化中的应用效用,基于此构建“数据+故事”的融合转化机制,并以Tableau典型数据故事作为案例说明此机制的实现模式。[结果/结论]本研究将传统故事模型归纳为故事要素、故事叙事、故事影响力3类,并从资源域、转换域和应用域划分数据要素提取层、故事要素提取层、故事脚本生成层、故事产品转化层和故事产品应用层,构建了“数据+故事”的融合转化机制。[Purpose/Significance]Modeling is a key part of the data storytelling process.It is of great significance to explore how data is integrated into the story and transformed into a data story on the basis of story models to improve the theoretical system of data storytelling.[Method/Process]First,existing data storytelling models were combed,and key problems of them were identified.Then,the representative traditional story models and data story models were investigated.At the same time,the utility of the traditional story model in data storytelling was discussed.Based on this,a fusion transformation mechanism of“data+story”was constructed.Finally,the data story case application of Tableau was analyzed.[Result/Conclusion]The traditional story models are summarized into three categories:story elements models,story narration models,and story influence models.From resource domain,transformation domain and application domain,data element extraction layer,story element extraction layer,story script generation layer,story product transformation layer and story product application layer are divided,and the fusion transformation mechanism of“data+story”is built.

关 键 词：数据 故事 融合转化机制 数据故事化 数据故事模型 传统故事模型 

分 类 号：G203[文化科学—传播学]