文旅融合背景下中华传统手工艺文创产品的开发策略  

Development Strategy of Chinese Traditional Handcrafted Cultural and Creative Products Against the Background of Culture-Tourism Integration

作　　者：张元恺[1] 吴锦城[1] ZHANG Yuankai;WU Jincheng(Department of Cultural and Artistic Creativity,Zhangzhou City College,Zhangzhou,Fujian 363300,China)

机构地区：[1]漳州城市职业学院文化艺术创意系,福建漳州363000

出　　处：《成都师范学院学报》2023年第5期1-9,共9页Journal of Chengdu Normal University

基　　金：2020年度福建省中青年教师教育科研项目(JAS20669)。

摘　　要：在考察中华传统手工艺文创产品主要特征的基础上,从政策、市场和转型三个方面探讨文旅融合背景下中华传统手工艺文创产品的开发机遇,兼论其开发过程中存在的问题和需要遵循的原则。提出建议:植根传统文化沃土以开发民族文创产品;坚守生活器物本性以开发实用文创产品;运用先进科技手段以开发数字文创产品;注入现代潮流创意以开发时尚文创产品;注重用户情感体验以开发手作文创产品;强化品牌建设意识以开发地域文创产品。On the basis of investigating the main characteristics of traditional Chinese handcrafted cultural and creative products,the development opportunities of traditional Chinese handcrafted cultural and creative products are discussed on three aspects of policy,market and transformation against the background of culture-tourism integration.The problems existing in the development process and the principles which should be followed are also discussed.Suggestions are put forward as follows:being rooted in the fertile soil of traditional culture to develop ethnic cultural and creative products;keeping the nature of living objects to develop practical cultural and creative products;using advanced scientific and technological means to develop digital cultural and creative products;injecting modern-trend creativity to develop fashionable creative products;attaching importance to users’emotional experience to develop handmade cultural and creative products;rising brand-building consciousness to develop regional cultural and creative products.

关 键 词：旅游产业 传统手工艺 文旅融合 文创产品 创意经济 数字文创 文化旅游 

分 类 号：F592.3[经济管理—旅游管理] G124[经济管理—产业经济]