智能出版产业链的组织机理与提升路径  

The Organizational Mechanism and Improvement Path of the Intelligent Publishing Industry Chain

作　　者：杨曙[1] YANG Shu(Changzhou Institute of Technology,Changzhou 213022,China)

机构地区：[1]常州工学院,江苏常州213022

出　　处：《浙江工商职业技术学院学报》2023年第2期38-41,共4页Journal of Zhejiang Business Technology Institute

基　　金：国家社会科学基金一般项目“移动出版中的法律与伦理问题及其治理研究”(编号20BXW052)阶段性研究成果。

摘　　要：智能传播已经成为未来重要的传播发展趋势,产生了较强的社会效应并形成了智能出版。在组织机理方面,智能出版产业链由供应端、平台端、内容端组成,供应端的人工智能生产内容增多,平台端给予用户虚拟现实技术的体验,内容端接受资本和技术的驯化。提升产业链现代化也需要从供应端、平台端、内容端三个方面入手,供应端要注重传统人工的创造性生产,平台端除了给用户虚拟体验,也需要构建创作者的虚拟创作环境,内容端要服从商业要求,亦要提升专业化内容和垂直化内容的数量。Intelligent communication has become an important trend in the development of communication in the future,generating strong social effects and forming intelligent publishing.In terms of organizational mechanism,the intelligent publishing industry chain is composed of supply side,plaform side,and content side.The artificial intelligence production content on the supply side increases,the plaform side provides users with virtual reality technology experience,and the content side accepts the domestication of capital and technology.Improving the modernization of the industrial chain also requires starting from three aspects of supply side,platform side and content side.The supply side should pay attention to the creative production of traditional manual labor.In addition to providing users with a virtual experience,the platform side also needs to build a virtual creative environment for creators.The content side should comply with commercial requirements and also increase the number of specialized and vertical content.

关 键 词：智能出版 产业链 组织机理 变革路径 

分 类 号：G231[文化科学]