基于大数据与GIS地图的外来务工人员聚集区域场景识别与探究  

Identification and Exploration of Scenarios in the Gathering Area of Migrant Workers Based on Big Data and GIS Maps

作　　者：计潇怡 魏国华 张玉红 王海舰 JI Xiaoyi;WEI Guohua;ZHANG Yuhong;WANG Haijian(China Mobile Inner Mongolia Co.,Ltd Inner Mongolia Hohhot 010010)

机构地区：[1]中国移动通信集团内蒙古有限公司,内蒙古呼和浩特010010

出　　处：《长江信息通信》2023年第5期32-34,共3页Changjiang Information & Communications

摘　　要：为了主动挖掘务工客户需求,寻找外来务工人员聚集区域,本文基于运营商大数据分析能力,提出了一种外来人员聚集区域的识别方法,并依据网格区域划分规则,将识别结果下沉至微格。为了方便业务人员的使用,同步建立了一套基于GIS地图及H5页面的手机端展示能力,提升了系统展示的直观性及业务人员使用的便捷性。业务人员根据外来人员区域分布特点,制定相应的营销场景及策略,并将任务下发到一线网格人员手中。网格人员根据工具指引,到达相应区域,面向务工人员开展营销,从而形成一套完整的、面向外来务工人员的营销场景,推动外来务工市场的发展。In order to actively explore the needs of migrant workers and find the areas where migrant workers gather in other provinces,this paper proposes a method to identify the areas where migrant workers gather in other provinces based on the big data analysis ability of operators,and according to the rules of grid region division,the identification result is reduced to micro-grid.In order to facilitate the use of business personnel,a set of mobile terminal display ability based on GIS map and H5 page has been established synchronously,which improves the intuitiveness of systemdisplay and the convenience of business personnel.According to the regional distribution characteristics of external personnel,business personnel formulate corresponding marketing scenarios and strategies,and distribute the tasks to the first-line grid personnel.Grid personnel arrive at the corresponding regions according to the tool guide and carry out marketing for migrant workers,thus forming a complete set of marketing scenarios for migrant workers and promoting the development of migrant workers market.

关 键 词：外来务工人员 微格 GIS地图 

分 类 号：TP309[自动化与计算机技术—计算机系统结构]