文旅融合视角下湖北乡村旅游品牌建设研究  

Research on the Construction of Hubei Rural Tourism Brand from the Perspective of Cultural and Tourism Integration

作　　者：周晓梅[1] ZHOU Xiao-mei(School of Tourism and Aviation Services,Wuhan Polytechnic,Wuhan 430074,Hubei,China)

机构地区：[1]武汉职业技术学院旅游与航空服务学院,湖北武汉430074

出　　处：《江苏经贸职业技术学院学报》2023年第3期9-11,共3页Journal of Jiangsu Institute of Commerce

基　　金：湖北省中华职教社调研项目“旅游职业教育服务乡村旅游振兴策略研究”(HBZJ2022267)。

摘　　要：文旅深度融合是旅游业发展的方向。基于文旅融合视角,发展乡村旅游,有利于提高乡村旅游品牌竞争力、开展旅游促销活动、打造文旅精品。湖北省在发展乡村旅游的过程中应该充分挖掘不同地域的特色文化资源,打造独具魅力的“五色”旅游品牌。The deep integration of culture and tourism is the direction of tourism development.Based on the perspective of cultural and tourism integration,the development of rural tourism is conducive to improving the competitiveness of rural tourism brand,carrying out tourism promotion activities and creating fine cultural and tourism products.In the process of developing rural tourism,Hubei Province should fullyexplore the local characteristics of different regions and create a unique and charming“Five Color Tourism”brand.

关 键 词：文旅融合 湖北乡村 旅游品牌 

分 类 号：F323.7[经济管理—产业经济] F752.6