并非遥不可及,星徽更加闪耀!——聚焦奔驰卡车与中国市场的磨合期  

Not Unreachable,The Star-shaped Logo is More Shining!-Focusing on the Break-in Period between Mercedes Benz Trucks and the Chinese Market

作　　者：刘海帆 

机构地区：[1]不详

出　　处：《商用汽车》2023年第2期59-61,共3页Commercial Vehicle

摘　　要：2022年9月23日,梅赛德斯-奔驰第一辆国产重卡在位于怀柔的北京福田戴姆勒汽车有限公司新厂区正式下线,拉开了戴姆勒卡车公司在中国生产销售梅赛德斯-奔驰品牌卡车的序幕。同年12月10日,2022梅赛德斯-奔驰国产重卡中国上市发布会精彩绽放,奔驰国产重卡正式上市。作为卡车的发明者,有着127年造车历史的奔驰无疑是卡车行业的“鼻祖”。As the inventor of trucks,Mercedes Benz,with a history of 127 years in truck manufacturing,is undoubtedly the"ancestor"of the truck industry.And the Mercedes Benz heavy-duty truck,which just rolled off the production line last year,can be described as a newcomer in the Chinese market.Nearly four months after the launch of Mercedes Benz's home-made heavy-duty trucks,they have been thought highly of from the first batch of users.Faced with the market,Mercedes Benz has also adopted a new marketing strategy.

关 键 词：卡车公司 磨合期 北京福田 重卡 卡车行业 发布会 

分 类 号：F42[经济管理—产业经济]