基于消费者行为的绿色制造服务决策方法  

Green Manufacturing Service Decision Method Based on Consumer Behavior

作　　者：张卫 王兴康[1] 石涌江[2] 顾新建 田景红[1] ZHANG Wei;WANG Xingkang;SHI Yongjiang;GU Xinjian;TIAN Jinghong(Zhejiang Provincial Key Laboratory of Urban Rail Transit Intelligent Operation and Maintenance Technology and Equipment,Zhejiang Normal University,Jinhua 321004;Department of Engineering,University of Cambridge,Cambridge CB30FS,UK;The State Key Lab of Fluid Power and Mechatronic System,Zhejiang University,Hangzhou 310027)

机构地区：[1]浙江师范大学浙江省城市轨道交通智能运维技术与装备重点实验室,金华321004 [2]剑桥大学工程系,英国剑桥CB30FS [3]浙江大学流体动力与机电系统国家重点实验室,杭州310027

出　　处：《机械工程学报》2023年第7期68-80,共13页Journal of Mechanical Engineering

基　　金：国家自然科学基金(51205353);国家社会科学基金(17BGL086);浙江省重点研发计划(2019C01134);浙江省软科学计划(2021C35041)资助项目。

摘　　要：为了满足制造与服务融合过程中的绿色化需求,构建了绿色制造服务决策方法,该方法以绿色制造中的消费者行为分析为基础,将消费者购买行为映射为绿色制造服务决策主题,通过决策支持工业互联网环境中绿色制造服务的智能化运作。提出了绿色制造服务决策模型,该模型以绿色设计服务决策、绿色生产服务决策、绿色产品服务决策刻画绿色制造服务运作过程中的决策活动。结合消费者问题识别、消费者购买过程、消费者满意度等行为对绿色制造服务问题制定了决策方案,并建立了基于灰色关联分析的绿色产品服务决策算法,最后通过企业绿色产品服务决策的算例分析,验证了该算法的可行性,以及消费者行为驱动绿色制造服务决策的有效性。In order to satisfy the demand for green in the process of manufacturing and service integration,a decision-making method of green manufacturing service is constructed for which consumer behavior analysis in green manufacturing is based and consumer buying behavior is taken as decision subject of green manufacturing service.Through decision making,the intelligent operation of green manufacturing service in industrial internet environment is supported.A decision model of green manufacturing service is proposed,which depicts decision-making activities in the operation of green manufacturing service by using green design service decision,green production service decision and green product service decision.Combined with consumer problem identification,consumer purchase process,consumer satisfaction,the decision-making scheme is made for the problems of green manufacturing service and the decision algorithm of green product service is established according to gray correlation analysis.Eventually,through the example analysis of enterprise green product service decision,the practicability of this algorithm and the effectiveness of consumer behavior-driven green manufacturing service decision are validated.

关 键 词：绿色制造服务 消费者行为 绿色设计服务 绿色生产服务 绿色产品服务 

分 类 号：TH166[机械工程—机械制造及自动化]