旅游元宇宙的“元”逻辑与政策意义  

The“Meta”Logic and Policy Significance of the Tourism Metaverse

作　　者：王亚頔 杨玉英 李越[3] Wang Yadi;Yang Yuying;Li Yue(School of Foreign Languages and Literature,Wuhan University,Wuhan 430072,China;Hainan Tourism Consumption Research Institute,University of Sanya,Sanya 572022,China;National Institute of Cultural Development,Wuhan University,Wuhan 430072,China)

机构地区：[1]武汉大学外国语言文学学院 [2]三亚学院海南旅游消费研究院 [3]武汉大学国家文化发展研究院

出　　处：《文化软实力研究》2023年第3期72-88,共17页Studies on Cultural Soft Power

基　　金：国家社科基金艺术学重大项目“文化和旅游融合视野下长江文化保护传承弘扬研究”(21ZD04)的资助。

摘　　要：从学理上看,元宇宙(metaverse)的三重逻辑本体由数理逻辑本体、价值逻辑本体与技术逻辑本体辩证统一构成。旅游元宇宙是虚拟与现实融合并能实现非线性交互功能的旅游新型数字空间,体现了元宇宙社会性、文化拓扑性与旅游空间性的有机统一,其“元”逻辑与元宇宙的逻辑本体相照应,形成了后现代流动性范畴的整合愿景。“去中心化”与“再中心化”的矛盾,旅游数据再生产的商业诉求与旅游文化内容再生产的人本诉求的矛盾,算力、存储能力与旅游元宇宙概念变现能力的矛盾,构成旅游元宇宙“元”逻辑的张力组合。数理逻辑、价值逻辑与技术逻辑的各自证成及彼此之间张力的舒缓,是推动旅游元宇宙发展的内生动力。当前,我国旅游元宇宙政策的迫切任务是立基于旅游后现代性弄清旅游元宇宙的“元”逻辑之规律,锚定政策“出场”口径。From a theoretical perspective,the triple logic ontology of the metaverse consists of the dialectieal unity of mathematical logic ontology,value logic ontology and technology logic ontology.Tourism metauniverse is a new type of tourism digital space which integrates virtuality and reality and can realize nonlinear interactions.It embodies the organic unity of sociality of metaverse,cultural topologies and spatiality of tourism.Tourism metaverse's“meta”logic corresponds to the logic ontology of the metaverse,forming the vision of integrated category of post-modern mobility.The contradiction between“recentralization”and“decentralization”,the contradiction between the commercial demands of tourism data reproduction and the humanistic demands of tourism cultural content reproduction and the contradiction between computing power,storage capacity and the realization ability of concepts of tourism metaverse,constitute the tension combinations of the“meta”logic of tourism metaverse.Respective justifications of mathematical logic,value logic and technical logic and the easing of tensions between each other are the endogenous powers to promote the development of tourism metaverse.At present,the urgent task of policies for Chinese tourism metaverse is to make clear tourism metaverse's laws of“meta”logic based on the post-modernity of tourism and anchor position of the“appearance”of policies.

关 键 词：旅游元宇宙 逻辑本体 后现代性 旅游政策 

分 类 号：F592[经济管理—旅游管理] F49[经济管理—产业经济]