注意力视域下县域突发重大网络舆情治理研究  

Investigating the Governance of Sudden and Significant Network Public Opinion Incidents in County-level Regions from the Perspective of Attention Theory

作　　者：陈辉[1,2] CHEN Hui(School of Public Administration,Nanjing Normal University,Nanjing 210023)

机构地区：[1]南京师范大学公共管理学院,南京210023 [2]南京师范大学南京智库联盟城市治理与政策分析研究所

出　　处：《南京师大学报（社会科学版）》2023年第3期138-146,共9页Journal of Nanjing Normal University(Social Science Edition)

基　　金：江苏高校哲学社会科学研究基金重大项目(2020SJZDA090);江苏省社科基金重大项目(22ZDA006);国家哲学社会科学基金项目(20BZZ050)的阶段性研究成果。

摘　　要：网络时代信息传播突破了物理意义上的时空限制,舆情传播具有即时性、非科层化、情绪性的基本特点。通过案例比较与博弈论的研究方法,研究发现县域突发重大网络舆情的生成在于县域治理注意力的单一行政化逻辑。由于现实世界的复杂性与不确定性,超大国家的县域治理需要发展多元一体的治理能力。作为国家治理结构的重要节点,县委书记的决策能力是县域治理水平的集中体现,其注意力分配对于县域重大网络舆情的特质与生命周期产生重要影响。探究县域突发重大网络舆情生成与治理,有助于优化县域政府的公信力,助推县域治理能力与治理体系的现代化。In the era of the Internet,information dissemination has broken through the physical limitations of time and space.Public opinion communication has the basic characteristics of immediacy,non-hierarchical structure,and emotionality.This article uses case comparison and game theory research methods to reveal that the generation of major network public opinion incidents in counties is due to the rigid and concentrated allocation of attention resources in county-level governance.Due to the complexity and uncertainty of the real world,the governance of counties in a super large country requires the development of integrated governance capabilities.As an important node in the national governance structure,the decision-making ability of the secretaries of the county committees of the CPC is a concentrated reflection of the level of county governance,and their attention allocation has a significant impact on the characteristics and life cycle of major network public opinion incidents in counties.Exploring the generation and governance of major network public opinion incidents in counties can help optimize the credibility of county governments,promote the modernization of the county-level governance capability and system.

关 键 词：县域政府 治理能力 网络舆情 注意力 

分 类 号：G206[文化科学—传播学] C912.63[经济管理] D630[社会学]