追求全人类共同价值: 中国共产党形象全球传播的价值升维与方法重构  

In pursuit of common values of all mankind:value enhancement and methodological reconstruction of global communication of CPC’s image

作　　者：张开[1] 朱家辉 ZHANG Kai;ZHU Jia-hui(Institute of Communication Studies,Communication University of China,Beijing 100024,China)

机构地区：[1]中国传媒大学传播研究院,北京100024

出　　处：《沈阳工业大学学报（社会科学版）》2023年第3期208-214,共7页Journal of Shenyang University of Technology(Social Sciences)

基　　金：国家社会科学基金一般项目(19BXW087)。

摘　　要：在百年变局与世纪疫情相互交织的时代,中国共产党顺应全球发展大势,提出了“全球文明倡议”,积极倡导弘扬全人类共同价值,保护全球文明多样性。这为新时期中国共产党形象的全球传播创造了新的机遇。以智能媒介为依托,用“合作”的逻辑取代“冲突”的逻辑,鼓励更加多元的主体成为中国共产党形象的传播者、中国共产党故事的讲述者,以更为丰富的表现形式、更加生动的话语向国际社会充分展现中国共产党尊重世界文明多样性、追求全人类共同价值、推动构建人类命运共同体的真诚愿望和责任担当,能够为呈现真实、立体、全面的中国共产党形象创造新的可能。In an era when the profound changes unseen in a century and the centennial pandemic are intertwined,the Communist Party of China(CPC)conforms to the general trend of global development and puts forward the“Global Civilization Initiative”.It actively advocates the promotion of the common values of all mankind and ensures the diversity of global civilizations,which has created new opportunities for the global communication of the image of CPC in the new era.It is reasonable to rely on intelligent media,replace the logic of“clashes”with the logic of“cooperation”,and encourage more diverse subjects to become communicative actors of CPC’s image and storytellers of CPC.In addition,the form of expression and more vivid discourse fully demonstrate to the international community the sincere desire and responsibility of the CPC to respect the diversity of world civilizations,pursue the common values of all mankind,and promote the construction of a community with a shared future for mankind.Therefore,new possibilities can be created to present an authentic,three-dimensional,and comprehensive image of CPC.

关 键 词：中国共产党形象 全球传播 文明交流互鉴 全人类共同价值 智能传播 

分 类 号：A124[哲学宗教—马克思主义哲学]