基于数字化赋能的平台供应链演化博弈决策  

Evolutionary Game Decision in a Platform Supply Chain with Digital Empowerment

作　　者：赵晓敏[1] 翟礼滢 蒋茵 ZHAO Xiaomin;ZHAI Liying;JIANG Yin(Shanghai University,Shanghai,China)

机构地区：[1]上海大学管理学院,上海市200444

出　　处：《管理学报》2023年第6期925-935,共11页Chinese Journal of Management

基　　金：上海市哲学社会科学规划资助项目(2021BGL005);国家重点研发计划资助项目(2020YFB1708200)。

摘　　要：为了研究平台数字化赋能对企业创新的驱动作用,利用演化博弈理论构建平台商和参与企业的决策模型,探讨双方的演化行为和均衡策略。研究发现:①合理制定数字化赋能服务费是平台商和企业达成(赋能,创新)最佳策略的前提。②当平台商的赋能成本低时,即使企业的创新风险高,也能够通过低成本赋能引导双方实现最优合作;而当平台商的赋能成本高,企业的创新风险也高时,双方将可能陷入(不赋能,不创新)路径。平台商要想发挥赋能作用,激发企业创新活力,则需要探寻低成本赋能方案。③从数字化赋能超额收益来看,平台商在与企业特别是小企业合作时应具备“利他”思维,优先保证企业的超额收益,而非自身的超额收益,切实扶持企业成长的平台将更容易实现共赢发展。Focusing on the context of digital empowerment of platforms,this study uses evolutionary game theory to construct a decision model for platform providers and enterprises,and explores the evolution mechanism between platform empowerment and enterprise innovation.The results show that:①Setting reasonable empowerment service fees is the premise for platform providers and enterprises to reach the best strategy(empowerment,innovation);②When the empowerment cost is low,platform providers and enterprises can realize the optimal equilibrium strategy(empowerment,innovation),even if the innovation risk of enterprises is high.However,when the empowerment cost and the innovation risk are high,both sides may fall into the worst strategy(no empowerment,no innovation).Therefore,if platform providers want to stimulate the innovation of participating enterprises by digital empowerment,they must have excellent ability and be able to find low-cost empowerment schemes;③Considering the effect of the excess return from digital empowerment,platform providers should give priority to ensuring that participating enterprises obtain more excess returns,rather than giving priority to ensuring their own excess returns.That is,it is easier to achieve mutual benefit for platform providers who pay more attention to the growth of participating enterprises.

关 键 词：平台 平台供应链 数字化赋能 演化博弈 

分 类 号：C93[经济管理—管理学]