舆论战将与维权展演:自媒体对知识产权的价值与边界——对“抄袭”舆论事件的观察  

Public Opinion Warlord and Rights Protection Performance:The Value and Boundary of We-media to Intellectual Property——Observation of“Plagiarism”Public Opinion Incidents

作　　者：王莉 Wang Li

机构地区：[1]厦门大学新闻传播学院 [2]桂林电子科技大学艺术与设计学院

出　　处：《新媒体与社会》2023年第1期232-242,共11页New Media and Society

摘　　要：抄袭现象备受舆论关注。本文基于近五年抄袭舆论事件的样本分析,探讨自媒体对知识产权法律传播的价值和边界。在抄袭舆论事件中,作为“一般观察者”的自媒体,具有双重价值,即分别表现为披露侵权的舆论战将与鉴别抄袭的把关人。自媒体对侵权行为的曝光,向社会传播了知识产权法律知识,其维权实践也体现了抄袭的复杂性并扩展了舆论的有效边界。自媒体是“抄袭”舆论事件的开端,对知识产权起到了监督作用,但其中舆论与现实的边界仍须慎重对待。Plagiarism has attracted much attention from public opin-ion.Based on the sample analysis of plagiarism public opinion incidents in the past five years,this paper discusses the value and boundary of we-media about intellectual property laws.In the event of plagiarism,the we-media as a“general observer”has a dual value,who is not only starting a public opinion war as a public opinion warlord,but also disclosing plagiarism as a gatekeeper.The expo-sure of infringement by the media has spread intellectual property legal knowledge to the society,and the practice of rights protection has also demonstrated the complexity of plagiarism and the effective boundary of public opinion.We-media is the beginning of“plagiarism”,and it has played a role in the supervision of intellectual property rights.The boundary between public opinion and reality needs to be treated carefully.

关 键 词：自媒体 抄袭 知识产权 舆论战将 

分 类 号：G206[文化科学—传播学] C912.63[经济管理] D923.4[社会学]