中医药网络科普的认识现状及需求调查:以成都市为例  

Investigation on the current situation and demand of Chinese medicine network science popularization:Taking Chengdu as an example

作　　者：刘陆伟 王鑫鹏 马萍[1] LIU Luwei;WANG Xinpeng;MA Ping(School of Basic Medical Sciences,Chengdu University of TCM,Chengdu,Sichuan Province,610072,PRC)

机构地区：[1]成都中医药大学基础医学院,四川省成都市610072

出　　处：《中国医院》2023年第7期41-44,共4页Chinese Hospitals

基　　金：国家自然科学基金(81173365);成都中医药大学2021-2022年大学生科研实践创新课题(ky-2022023)。

摘　　要：目的:了解成都市居民对中医药网络科普的认识和需求,寻求促进中医药网络传播发展的方法,以实现中医药网络传播的可持续发展。方法:运用“线上+线下”问卷调查,调查内容包括一般情况、中医药网络科普的认可度及喜爱度、接触中医药网络科普的途径和想要了解的中医药知识等,运用SPSS25.0统计学软件对回收问卷进行数据分析。结果:83.03%的群众喜欢通过互联网来获取中医药相关知识,多元逐步回归分析得出是否使用过中医药养生保健是中医药网络科普喜爱度的主要影响因素,有着显著的正向关系;目前,中医药网络传播普及率较低,超过七成的人最想获得的中医药网络科普知识是关于食疗和饮食养生保健;不同年龄和职业对中医药网络科普平台的需求不同,不同性别、年龄、职业、学历对中医药网络科普知识的需求也不同。结论:成都市居民对中医药科普知识的总体认知水平还有较大提升空间,应加强中医药科普宣传力度,从需求侧出发,针对不同人群需求的特点开展个性化中医药科普服务,同时应有效发挥专家的引领作用并健全相关法律法规,以保障中医药网络科普可持续发展。Objective:To understand the understanding and needs of Chengdu residents for TCM network science popularization,and to seek ways to promote the development of TCM network communication,so as to achieve the sustainable development of TCM network dissemination.Methods:The"online+offline"questionnaire survey was used to analyze the data of the collected questionnaire by using SPSS 25.0 statistical software,including general situation,recognition and popularity of Chinese medicine network science popularization,access to Chinese medicine network science popularization and Chinese medicine knowledge that wanted to know.Results:83.03%of the people liked to obtain knowledge of Chinese medicine through the Internet,and multiple stepwise regression analysis showed that whether or not they had used Chinese medicine health care was the main influencing factor of popular science popularity in Chinese medicine network,and there was a significant positive relationship.At present,the spread and penetration rate of the Chinese medicine network is low,and more than seventy percent of people want to obtain popular science knowledge about Chinese medicine network is about diet therapy and dietary health care;Different ages and occupations have different needs for TCM online science popularization platform,and different genders,ages,occupations,and educational qualifications have different needs for TCM online science popularization knowledge.Conclusion:Chengdu residents still have a lot of room for improvement in the overall level of Chinese medicine science popularization,and should strengthen the publicity of Chinese medicine science popularization,starting from the demand side,carrying out personalized Chinese medicine science popularization services according to the characteristics of different groups of people,and effectively play the leading role of experts and improve relevant laws and regulations to ensure the sustainable development of Chinese medicine network science popularization.

关 键 词：中医药 网络科普 网络传播 中医药科普 

分 类 号：R197[医药卫生—卫生事业管理]