可再生能源使用意愿影响因素实证研究——基于山西公众的调查  

Empirical study on influencing factors of intention to use renewable energy——based on public surveys in Shanxi

作　　者：董昌荣 武勇杰[1] 赵公民[1] 吴青龙[1] Dong Changrong;Wu Yongjie;Zhao Gongmin;Wu Qinglong(College of Economics and Management,North University of China,Taiyuan 030051,China)

机构地区：[1]中北大学经济与管理学院,山西太原030051

出　　处：《煤炭经济研究》2023年第3期38-48,共11页Coal Economic Research

基　　金：山西省哲学社会科学规划项目(2021YJ056);山西省研究生教育创新项目(2022Y637);山西省科技战略研究专项项目(202104031402012);教育部人文社会科学研究一般项目(21YJA790062)。

摘　　要：扩大可再生能源使用,是推动能源结构转型和实现“双碳”目标的重要举措。创新性地将环境关注、政策态度等变量纳入计划行为理论研究框架,综合运用山西公众调查数据和结构方程模型,探讨了公众可再生能源使用意愿的影响因素及其内在作用机理。实证研究发现:环境关注和政策态度对可再生能源使用态度具有前置的正向影响;相比于主观规范和知觉行为控制,可再生能源的使用态度对其使用意愿的直接正向影响程度更深;财务能力和可再生能源发展水平均对可再生能源使用意愿具有直接正向影响,但影响程度相对较小。最后提出了提升公众环境关注度、重视榜样示范与价值引领、适时出台可再生能源补助政策等相关对策建议。Expanding the use of renewable energy is an important initiative to promote the transformation of energy structure and achieve the dual carbon goal.The variables of environmental concerns and policy attitudes are innovatively incorporated into the theoretical research framework of planned behavior,and the factors influencing the public's willingness to use renewable energy and their underlying mechanisms of action are explored using a combination of Shanxi public survey data and structural equation modeling.The empirical study finds that:environmental concerns and policy attitudes have antecedent positive effects on attitudes toward renewable energy use;attitudes toward renewable energy use have a deeper direct positive effect on their willingness to use compared to subjective norms and perceptual behavioral control;financial capability and the level of renewable energy development both have direct positive effects on willingness to use renewable energy,but to a relatively lesser extent.Finally,we suggest the countermeasures to enhance public environmental concern,emphasize role model demonstration and value leadership,and introduce renewable energy subsidy policies at the right time.

关 键 词：可再生能源 使用意愿 计划行为理论 山西公众 

分 类 号：F423[经济管理—产业经济]