新媒体背景下青海疾控机构健康科普策略探讨  

Research on the strategies of health science popularization under the background of new media in Qinghai CDC

作　　者：蔡芝锋 吉秀亮[1] 饶华祥 郝增平[1] 黎晓晶 李寿江 CAI Zhifeng;JI Xiuliang;RAO Huaxiang;HAO Zengping;LI Xiaojing;LI Shoujiang(Qinghai Center for Disease Control and Prevention,Xining 810007,China;不详)

机构地区：[1]青海省疾病预防控制中心,西宁810007 [2]长治医学院

出　　处：《医学动物防制》2023年第6期587-590,共4页Journal of Medical Pest Control

基　　金：青海省中青年科技人才托举工程(青人才字[2022]1号)。

摘　　要：健康科普作为重要公共卫生产品,是最经济有效的公共卫生策略之一,对提升公众健康水平至关重要。疾病预防控制机构(简称“疾控机构”)作为健康科普权威机构,新媒体时代面临机遇和挑战。本文通过调查分析青海疾控机构健康科普现状,从传播者、传播内容、传播手段和接受者角度等方面梳理问题和短板。在新媒体背景下,借助健康传播相关理论,从完善“两库一机制”、准确把握角色定位、构建平台矩阵、提升靶向服务精准化、打造特色品牌和规范科普宣传形象6方面,为青海疾控机构健康科普工作提出策略建议。As an important public health product,health science popularization is one of the most economical and effective public health strategies,which is very important to improve the level of public health.As the authority of health science popularization,Centers for Disease Control and Prevention(CDC)is facing many challenges and opportunities in the new media era.Through the investigation and analysis of the current situation of health science popularization in Qinghai CDC,this paper sorts out the problems and shortcomings from the perspectives of communicators,communication content,communication means and recipients.In the context of new media,with the help of health communication related theories,this paper proposes six strategies for Qinghai CDC to improve the effectiveness of health science popularization:improving the"two databases and one mechanism",accurately grasping the role positioning,building the platform matrix,improving the precision of targeted services,creating the featured brand and standardizing the publicity image of science popularization.

关 键 词：新媒体 疾控机构 健康教育 健康科普 新型冠状病毒肺炎 

分 类 号：R193[医药卫生—卫生事业管理]