面向认知增强的国潮文化资源推荐策略  

Cognitive Enhancing-oriented China-chic Culture Resources Recommendation Strategy

作　　者：安璐[1] 陈苗苗 郑雅静 AN Lu;CHEN Miaomiao;ZHENG Yajing(Center for Studies of Information Resources of Wuhan University,Wuhan,430072;School of Information Management of Wuhan University,Wuhan,430072)

机构地区：[1]武汉大学信息资源研究中心,武汉430072 [2]武汉大学信息管理学院,武汉430072

出　　处：《图书情报知识》2023年第3期25-37,51,共14页Documentation,Information & Knowledge

基　　金：国家自然科学基金创新研究群体项目“信息资源管理”(71921002);国家社会科学基金重大项目“基于数智融合的信息分析方法创新与应用研究”(22&ZD326)的研究成果之一。

摘　　要：[目的/意义]《唐宫夜宴》《只此青绿》等节目的出圈将国潮文化热推向新的高潮。对社交媒体国潮文化相关的文本数据进行分析,以期揭示公众国潮文化认知特点,探索面向公众认知增强的国潮文化推荐策略。[研究设计/方法]获取B站、微博、抖音、知乎、豆瓣、微信公众号六个主流社交媒体约105万条数据,基于文化四层面分类并结合Fast Text、AP聚类构建高频文化属性词的文化分级大纲,利用Text Rank和高频文化属性词集及高频非文化属性词集,表征用户文化兴趣向量和文化资源文化分布向量,从认知同化模式的视角提出国潮文化推荐策略,并使用非参数检验从丰富度和差异性两方面检验推荐结果的有效性。[结论/发现]尽管出圈国潮文化激发了公众概念水平较高的心态文化和行为文化层次,但大多数用户对国潮文化认知存在局限或者无文化认知;此外,所构建的推荐方法相较于基于相似度的排序推荐方法能够更有效地向用户提供国潮文化资源。[创新/价值]分析公众文化认知特点并证实了公众文化认知存在局限性,从认知增强的角度提出国潮文化资源推荐策略,以帮助其获得更全面、更深层次的文化信息,从而提高全民文化素养水平。[Purpose/Significance]The popular programs such as Tang Gong Ye Yan and ZhiCi Qing Lv have pushed the China-chic culture fever to a new climax.Under this context,in order to reveal the characteristics of public cognition of China-chic culture and explore the recommendation strategy of China-chic culture for public cognition enhancement,this paper analyzed the data related to Chinachic culture in social media.[Design/Methodology]First,about 1.05 million items were obtained from six mainstream social media platforms,including Bilibili,Weibo,TikTok,Zhihu,Douban,and WeChat official accounts.Then,based on cultural quartile hierarchy,a cultural hierarchy outline of high-frequency cultural attribute words was constructed using FastText and AP clustering.Furthermore,the users'cultural interest vectors and cultural distribution vectors of cultural resources were characterized using the TextRank algorithm,high-frequency cultural attribute word sets and high-frequency non-cultural attribute word sets.Finally,we proposed a recommendation strategy for China-chic culture resources from the perspective of the cognitive assimilation model,and used non-parametric tests to demonstrate the effectiveness of the recommendation results in terms of both richness and difference.[Findings/Conclusion]Although the popular China-chic culture has inspired a high level of public conceptualization cognition of the mind and behavioral culture,most of the public has a limited cognition of China-chic culture.In addition,the recommendation method constructed in this study can provide users with cultural resources more effectively than the recommendation method based on similarity ranking.[Originality/Value]This study conducts an analysis on the characteristics of public cultural cognition and confirms the limitations of public cultural cognition.From the perspective of cognitive enhancement,it proposes a recommendation strategy for China-chic cultural resources to help people obtain more comprehensive and deeper cultural information,and thus impro

关 键 词：认知增强 文化资源推荐 文化层次 国潮文化 社交媒体 

分 类 号：G203[文化科学—传播学]