出版物国际交换赠送是否能促进对外直接投资——基于中国国家图书馆的数据与实践  

Can International Exchange and Donation of Publications Play a Positive Role in Promoting OFDI?Based on the Data and Practice of National Library of China

作　　者：李伟[1] 王海军 LI Wei;WANG Haijun(National Library of China,Beijing,100081;School of Economics of Beijing Wuzi University,Beijing,110026)

机构地区：[1]国家图书馆,北京100081 [2]北京物资学院经济学院,北京110026

出　　处：《图书情报知识》2023年第3期72-82,92,共12页Documentation,Information & Knowledge

基　　金：国家社会科学基金一般项目“出版物交换赠送与对外文化交流传播研究”(19BTQ038)的研究成果之一。

摘　　要：[目的/意义]出版物国际交换赠送具有降低信息不对称、促进双边政治互信与文化认同的重要功能,其对对外直接投资的作用机制已受到各界关注。[研究设计/方法]以中国国家图书馆2008-2020年的图书海外赠送交换数据及中国对外直接投资数据为样本,构建出版物国际交换赠送对对外直接投资影响的计量模型,探索出版物国际交换赠送对于中国在“一带一路”沿线国家对外直接投资的作用机理。[结论/发现]中国出版物国际交换赠送可以显著促进中国对外直接投资增长,出版物国际交换和赠送每增加1%,中国流入东道国的对外直接投资分别增长0.128%和0.096%。中国出版物国际交换赠送有助于扩大来华留学生数量,提高文化认同,推动双边经贸联系,发挥吸引对外直接投资流入的中介效应。[创新/价值]探究了图书馆资源为视角的对外经济合作交流促进机制,丰富了文化输出与对外直接投资关系研究的深度。[Purpose/Significance]The international exchange and donation of publications has an important function in reducing information asymmetry,promoting bilateral political trust and cultural identity,and its influence mechanism on OFDI(Outward Foreign Direct Investment)has received the attention of all walks of life.[Design/Methodology]Taking the data from 2008 to 2020 of overseas book donation and exchange of the National Library of China and China's outward foreign direct investment as samples,this paper constructs an econometric model of the impact of international exchange and donation of publications on OFDI,and explores the impact of international exchange and donation of publications on China's OFDI in countries of"One Belt and One Road".[Findings/Conclusion]The international exchange and donation of Chinese publications can significantly promote the growth of Chinese OFDI,and for every 1%increase in international exchange and donation of publications,the OFDI from China to host countries increases by 0.128% and 0.096%.The international exchange and donation of Chinese publications help expand the number of foreign students coming to China,improve cultural identity,promote bilateral economic and trade ties,and play a mediating effect of attracting OFDI inflow.[Originality/Value]The mechanism of promoting foreign economic cooperation and exchange from the perspective of library resources is explored,which enriches the depth of research on the relationship between cultural export and OFDI.

关 键 词：出版物国际交换赠送 对外直接投资 一带一路 文化认同 中介效应 

分 类 号：G251[文化科学—图书馆学] F742[经济管理—国际贸易]