中阿跨境电子商务合作的现状、挑战与对策建议  

Cross-border E-Commerce Cooperation Between China and Arab Countries:Current Situation,Challenges and Countermeasures

作　　者：刘彬  LIU Bin;Adham Sayed(Zhejiang International Studies University;Zhejiang Gongshang University)

机构地区：[1]浙江外国语学院,杭州310023 [2]浙江工商大学,杭州310018

出　　处：《阿拉伯世界研究》2023年第3期3-20,158,共19页Arab World Studies

摘　　要：作为中国建设“数字丝绸之路”的重要合作伙伴,阿拉伯国家与中国开展跨境电商合作成为中阿深化数字经济合作、实现互利共赢的新选择。阿拉伯国家电子商务渗透率总体偏低,市场潜力巨大。新冠肺炎疫情加速了阿拉伯地区线上购买力的进一步释放,推动阿拉伯电商进入快速发展阶段,同时也为中阿在电商领域加强合作带来机遇。在双方政府层面对接的基础上,中阿跨境电商合作覆盖电商平台、物流服务、电子支付等重点领域并取得明显进展,但在法律制度环境、电商平台建设、物流服务水平、电子支付合作以及电商人才供给等方面存在较多制约因素。中国跨境电商企业需针对重点和难点问题采取积极措施,通过合规经营、品牌战略、海外仓建设、本地化合作以及加强电商人才培养等方式,推动中阿跨境电商合作高质量发展。Arab countries are important partners of China's “Digital Silk Road”,and the cooperation of cross-border e-commerce between China and Arab countries has become a new choice for deepening digital economic cooperation between China and Arab countries and achieving mutual benefit and win-win results.The penetration rate of e-commerce in the Arab countries is generally low,while the market potential is huge.The Covid-19 accelerates the further release of online purchasing power in the Arab region,and promotes Arabic e-commerce to enter the stage of rapid development,and also brings opportunities to strengthening cooperation in the field of e-commerce between China and Arab countries.Based on the docking of the government levels of the two sides,cross-border e-commerce cooperation between China and Arab countries covers e-commerce platforms,logistics services,electronic payment and other key areas and achieved significant progress.At the same time,there are many constraints in payment cooperation and the supply of e-commerce talents,and constraint the further deepening cooperation between the two sides.Chinese cross-border enterprises should take positive measures for key issues and key difficulties,and promote the high-quality development of cross-border e-commerce cooperation between China and Arab countries through compliance management,brand strategy,overseas warehouse construction,localized cooperation,and strengthening the training of e-commerce talents.

关 键 词：中阿合作 电子商务 跨境电子商务 数字经济 

分 类 号：D815[政治法律—国际关系]