考虑环境责任的绿色农产品供应链契约设计  

Design of Green Agricultural Products Supply Chain Contract Considering Environmental Responsibility

作　　者：李敏[1,2] 周云飞 连珍 李倩[1,2] LI Min;ZHOU Yunfei;LIAN Zhen;LI Qian(School of Economics and Management,Chang’an University,Xi’an Shaanxi 710064,China;Research Center of Integrated Transportation Economy and Management,Chang’an University,Xi’an Shaanxi 710064,China)

机构地区：[1]长安大学经济与管理学院,陕西西安710064 [2]长安大学综合运输经济管理研究中心,陕西西安710064

出　　处：《生态经济》2023年第7期132-140,共9页Ecological Economy

基　　金：国家社会科学基金青年项目“社会资本对整合供应商绿色合作创新绩效的影响及绿色利益分配机制设计研究”(19CGL004);陕西省教育厅科研计划项目“陕西旅游者出行成本效益分析与仿真模型研究”(20JZ013);教育部人文社会科学研究项目“平台企业社会责任失范的演化机理、经济后果与治理策略研究”(22YJCZH151);中央高校基本科研业务费专项资金人文社科类项目“‘双碳’背景下供应链绿色创新生态系统的知识共创与利益分配机制研究”(300102233608)。

摘　　要：针对电商平台农产品“产地直销”模式,以考虑消费者环境责任偏好为前提,将供应链划分为普通和绿色两类,并设计绿色农产品供应链利润共享契约模型。结合绿色农产品供应商绿色技术投入的内部环境责任成本和外界因素赔付的外部环境责任成本,研究了消费者和农产品供应商在履行环境责任情况下,农产品供应链各主体利润的变动趋势。结果表明,供应链各利益主体利润与损耗率、赔偿比率均呈负相关,且绿色农产品供应链的利润下降幅度更大;绿色农产品供应链通过增加内部环境责任成本使得外部环境责任成本减少,整体利润得到一定程度的提升;因履行环境责任,绿色农产品供应链及各主体利润均高于普通农产品供应链。最后通过算例数值分析验证了结论。Aiming at the“direct sales”model of agricultural products on the e-commerce platform,on the premise of considering consumers’preference for environmental responsibility,the supply chain is divided into two categories:ordinary and green,and a profit sharing contract model for the supply chain of green agricultural products is designed.Combining the internal environmental responsibility cost of green agricultural product suppliers’green technology investment and the external environmental responsibility cost affected by external factors,this paper studies the changing trend of the profits of each main body of the agricultural product supply chain when consumers and agricultural product suppliers fulfill their environmental responsibilities.The results show that the profit of each stakeholder in the supply chain is negatively correlated with the loss rate and the compensation rate,and the profit of the green agricultural product supply chain has a greater decline;The green agricultural product supply chain reduces the external environmental responsibility cost by increasing the internal environmental responsibility cost,and the overall profit is improved to a certain extent;Due to the fulfillment of environmental responsibilities,the green agricultural product supply chain and the profits of each entity are higher than the ordinary agricultural product supply chain.Finally,the conclusion is verified by numerical analysis of an example.

关 键 词：环境责任 农产品 供应链 利润共享契约 

分 类 号：F326.6[经济管理—产业经济] F724.6[环境科学与工程—环境工程] X322