体育审美视域下融媒体赋能全民健身的路径——以亚运会等重大综合性体育赛事为例  

Empowering National Fitness through Multimedia from the Perspective of Sports Aesthetics:Taking Major Comprehensive Sport Events such as the Asian Games as an Example

作　　者：冯静芳 朱倩倩[1] FENG Jing-fang;ZHU Qiang-qiang(Tourism College of Zhejiang,Hangzhou 311231,China)

机构地区：[1]浙江旅游职业学院,浙江杭州311231

出　　处：《浙江体育科学》2023年第4期7-12,共6页Zhejiang Sport Science

基　　金：浙江旅游职业学院2019年度科研创新团队(导师)项目阶段性成果(2019TODS09)。

摘　　要：近年来,融媒体在全民健身开展过程中起到了巨大的作用。随着信息技术的发展,这种作用将进一步呈现放大效应。体育审美是融媒体赋能全民健身的重要推手。抓住亚运会等重大综合性体育赛事的契机,探索融媒体推广全民健身的创新之路,利用运动与审美的天然联系,突出传播主体与体育审美的多样化,发挥融媒体传播的技术优势,使其发挥正向引导作用,有着重要的现实意义。In recent years,multimedia has played a significant role in promoting national fitness.With the development of information technology,this role will be further amplified.Sports aesthetics is an important driver of empowering national fitness through multimedia.It is of great significance to seize the opportunity of major comprehensive sports events such as the Asian Games,to explore innovative ways of promoting national fitness through multimedia,to utilize the natural connection between sports and aesthetics,to highlight the diversity of the communicators and sports aesthetics,and to leverage the positive guiding effects of multimedia communication.

关 键 词：融媒体 全民健身 体育审美 亚运会 

分 类 号：G80-05[文化科学—运动人体科学]