后疫情时代智能化背景下浙江省小型健身工作室运营的实然现状及对策研瞻  

Under the Background of Intelligentization in the Post-Epidemic era,Small Fitness Studios in Zhejiang Province

作　　者：奚昌瑾 费加明 崔先友 徐庆楼 XI Chang-jin;FEI Jia-ming;CUI Xian-you;XU Qing-lou(Public Physical Education Department,Zhejiang Guangsha Vocational and Technical University of Construction,Dongyang 322100,China)

机构地区：[1]浙江广厦建设职业技术大学公共体育教学部,浙江东阳322100

出　　处：《浙江体育科学》2023年第4期76-80,共5页Zhejiang Sport Science

基　　金：浙江省商业经济学会课题:后疫情时代智能化背景下浙江省健身行业的运营困境与破解路径(2022ZSJH10)。

摘　　要：运用问卷调查法、专家访谈法、数理分析法等,对疫情后浙江省小型健身工作室的运营现状进行调研,分析小型健身工作室面临的问题,探讨在后疫情时代如何促进浙江省小型健身工作室融合智能科技以得到更高质量的发展,并提出促进策略。主要存在如下困境:课程产品研发懈怠,会员多元需求不匹配;师资培训及保障机制不健全,人才流失严重;固守传统模式,智能化运营亟须普及。提出策略:强化健康功能,定位需求研发课程产品;利用政策红利,结合“适调性销售”加强人才培养;普及智能健身,线上线下深度融合发展。Using the methods of a questionnaire survey,expert interview,and mathematical analysis,this paper investigates the operation status of small fitness studios in Zhejiang Province after the epidemic,analyzes the problems faced by small fitness studios,discusses how to promote the integration of intelligent technology of small fitness studios in Zhejiang Province in the post-epidemic era to obtain higher quality development,and puts forward promotion strategies.There are mainly the following difficulties:curriculum product research and development is slack,and the multiple needs of members do not match;teacher training and security mechanism are not perfect,serious brain drain;adhering to the traditional model,the intelligent operation needs to be popularized.Put forward the strategy:strengthen the health function,positioning demand research and development course products;using policy dividends,combined with 'adaptive sales' to strengthen personnel training;popularize intelligent fitness,online and offline deep integration development.

关 键 词：后疫情时代 智能化 健身产业 小型健身工作室 

分 类 号：G80-05[文化科学—运动人体科学]