网络视听视域下短视频助力乡村振兴研究  

Study on the Short Video to Help Rural Revitalization under the Network Audio-visual Perspective

作　　者：张野 何灏[1] ZHANG Ye;HE Hao(Changchun University of Technology,Changchun 130000,China)

机构地区：[1]长春工业大学,吉林长春130000

出　　处：《中国有线电视》2023年第6期35-38,共4页China Digital Cable TV

摘　　要：在乡村振兴背景下网络视听短视频不断探索新的路径,建立新的社会链接,展现出新时代乡村振兴精神风貌。网络视听产业中短视频、直播电商等业态在促进乡村经济、传播乡村文化等领域已发挥了较大作用,与当前经济社会发展相融合,成为乡村振兴重要的传播路径。In the context of rural revitalization,online audio-visual short videos continue to explore new paths,establish new social links,and demonstrate the spirit of rural revitalization in the new era.In the online audio-visual industry,short video and live broadcast e-commerce have played a greater role in promoting rural economy and disseminating rural culture.Integrating with current economic and social development,it has become an important communication path for rural revitalization.

关 键 词：网络视听 短视频 乡村振兴 直播电商 

分 类 号：G206[文化科学—传播学]