印度国际医疗旅游全球竞争战略与中国镜鉴  

Global Competitive Strategy of International Medical Tourism in India and its Enlightenment

作　　者：周义龙[1] ZHOU Yilong(Haikou College of Economics,New Epoch School of Tourism and Civil Aviation Management,Haikou Hainan 571127,China)

机构地区：[1]海口经济学院时代旅航管理学院,海口571127

出　　处：《成都理工大学学报（社会科学版）》2023年第2期48-56,共9页Journal of Chengdu University of Technology:Social Sciences

基　　金：海南省自然科学基金高层次人才项目(721RC600);海南省教育厅项目(Hnky2022-49)。

摘　　要：印度是当今世界国际医疗旅游发展最为成功的国家之一,在长期的发展过程中积累了许多成功的经验值得我国学习和借鉴。印度医疗项目涵盖广泛,医疗资源价廉质优,已经成为全球发展速度最快的国际医疗旅游市场。印度国际医疗旅游全球竞争的制胜法宝主要有政府的大力支持、卓越的医疗技术、低廉的医疗费用、完善的配套服务、短暂的等待时间、特色的医疗项目以及丰富的旅游资源。学习和借鉴印度的成功经验,我国应该明确战略定位,理清发展思路、加强政策扶持,实施产业监管、提高医疗水平,完善配套服务、开发特色产品,开拓境外市场。India is one of the most successful countries in the world in the development of international medical tourism today.It has accumulated a lot of valuable experience in its long-term development process that is worth learning and drawing upon for our country.Indian medical programs cover a wide range,and their medical resources are both affordable and of high quality,making India the fastest-growing international medical tourism market globally.The keys to India's success in global competition in international medical tourism mainly include strong government support,outstanding medical technology,low medical costs,comprehensive supporting services,short waiting times,unique medical projects,and abundant tourism resources.To learn from and draw upon India's successful experience,China should clarify its strategic positioning,clarify its development ideas,strengthen policy support,implement industry supervision,improve medical standards,perfect supporting services,develop characteristic products,and explore overseas markets.

关 键 词：国际医疗旅游 政策扶持 配套服务 产品开发 市场开拓 

分 类 号：F591[经济管理—旅游管理]